Three UK slashes data costs in New Zealand for customers travelling to the Rugby World Cup 2011.

September 6th 2011: Three has slashed the cost of data roaming for rugby fans travelling to the 2011 World Cup in New Zealand.

The mobile operator is able to offer a discount of nearly 80% on New Zealand roaming costs between September 9th and October 31st , helping smartphone, dongle and tablet users to reduce their bills during the tournament.

The roaming deal is available as standard to all Three’s customers and at no extra cost. So, supporters will have a more affordable way to search for the latest scores or news, or upload pictures of fans supporting England, Wales, Scotland and Ireland to their Facebook page, all at a cheaper rate.

The promotion means Three’s data roaming prices in New Zealand are now the equivalent to the price customers are charged while using data in European countries – a drop from £6 per MB to £1.28 per MB – making the deal considerably cheaper than the nearest rival’s standard data rate*.

It is the cheapest standard rate data roaming charge for UK mobile data customers travelling to New Zealand for the tournament.

Three’s Marketing Director, Thomas Malleschitz, said: “Smartphones have revolutionised how we all keep in touch with our friends and family, the latest news, sports results, and much, much more.

“But the cost of roaming abroad can be ferociously high, and that leaves people with the fear of bill shock.

“So despite being on the other side of the world, by getting the data price for roaming in New Zealand down to the same rate as roaming in Europe, Three’s customers can continue to stay connected and share their experience of rugby’s biggest tournament.”

*Based on figures obtained from other operators websites, correct as on September 5th 2011

Notes to Editors

Contact information.

Name Three Consumer PR Team
Phone 020 7234 9150

Follow @ThreeUK on Twitter for the latest product announcements.

About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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