Three UK partners with Superdrug for new mobile service  

Three UK and Superdrug have announced a partnership for a new mobile service (MVNO) targeted at the retailer’s highly engaged customer base. 

Superdrug Mobile will use the strength and reliability of Three’s network which was named Best for Data at the Mobile Choice Awards 2017 to offer great value deals exclusively for the 12 million members of Superdrug’s Health and Beautycard Loyalty scheme.

When customers sign up to the service there is no contract, unlimited calls and texts, 4GB of data every month, and any unused data is simply rolled over for an extra month. 

The contract-free service costs just £10 per month and will be available in the retailer’s 807 UK stores and online from 20th June 2018. The scheme’s members will also receive double loyalty points on all Superdrug purchases if they are also a Superdrug Mobile customer. 

Customers are able to top up their allowance by paying £2 for an additional 1GB, £3 for an additional 2GB and £5 for an additional 4GB.

The deal forms part of Three’s multi-brand strategy to incrementally target segment opportunities that are not specifically the focus of the Three brand. Superdrug Mobile will join the growing list of service providers successfully using the Three network including SMARTY, iD Mobile (the UK’s fastest growing MVNO) and B2B communications provider Gamma.

“We are very excited about Superdrug Mobile which is a great example of an already strong brand further strengthening its customer engagement model through a mobile offering.  We worked closely together on the complex task of integrating their loyalty scheme into a mobile offering to deliver a great product,” said Three, director of wholesale, Lynda Burton. 

“We understand that brand owners are not always telecoms experts, so we make things simple so that our partners can focus on managing their customers while we take care of everything else.” 

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