Three UK appoints Elaine Carey as Chief Commercial Officer

Three UK today confirmed that Elaine Carey has started her new role as Chief Commercial Officer for Three UK and Ireland.


In her new role, which she began in March, Elaine will lead the Customer and Marketing teams across both businesses and is at the forefront of the company’s response to the Coronavirus.


This approach will help drive closer collaboration both between the two functions as well as with Three Ireland where she already works closely with Three UK and Ireland CEO, Robert Finnegan. Elaine’s appointment will drive greater collaboration between the UK and Irish businesses with each able to share learnings and pool resources where possible.


Elaine’s brief will be to drive growth in Three by maximising the platform of the UK’s largest 5G spectrum portfolio and fully leveraging our £2bn investment in our IT and network.


Elaine brings more than 20 years of telecommunications experience to the role. At Three Ireland, Elaine has driven the strategic commercial agenda over the last 13 years to build a financially sustainable business. She has spearheaded all of the business’ consumer commercial activities including devising and managing propositions & products portfolio, managing the retail portfolio, overseeing ecommerce and all digital and brand activities along with the management of Three Ireland’s extensive sponsorship portfolio.


During Elaine’s time as CCO for Three Ireland, the company’s market share has grown from 1% to 36%, they have established a national retail footprint and their brand scores have achieved record levels of 40 points. Elaine was a key member of the team that completed the acquisition and successful integration of O2 in Ireland and has been the Executive Sponsor of Three Ireland’s digital transformation programme which will completely transform them into a digital first business. Prior to joining Three, she has also held senior roles at Eircom and Digicel.


Three launched 5G services in August 2019 with a home broadband product before rolling out its mobile service in February. Three’s investment in its network also includes massive enhancements to its 4G network through the deployment of new technology and additional spectrum.


Robert Finnegan, Chief Executive Officer, Three UK and Ireland said: “I am delighted that Elaine is taking on the role across both our UK and Irish businesses. Elaine’s commercial acumen and drive for results will ensure both organisations benefit from her leadership. Her depth of experience as well as her extensive sector knowledge will be invaluable as we take Three Ireland and Three UK forward.”


Elaine Carey, Chief Commercial Officer, Three UK and Ireland said: “The next few years represent a huge opportunity to grow our UK business, so I am delighted to be taking on the challenge. It’s more important than ever that we stay close to our customers, creating campaigns that resonate and show the value of Three in our day to day lives. I’m looking forward to bringing Three UK’s customer and marketing teams closer together, using insight and intelligence to develop propositions and campaigns that will really matter for our customers.”


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