Three launches free in-store Sign Language service for customers

Three is launching a new in-store Video Relay service to help Deaf customers to get the most out of their mobile services.

For the past three years, in partnership with Sign Solutions, Three has enabled customers to communicate with them, via a British Sign Language (BSL) interpreter on the Three website, using their webcam, tablet or mobile device.

Three is now extending the partnership to provide BSL users with this level of support in-store.

Deaf customers will be able to communicate with in-store staff via a video connection on an iPad that connects them to an interpreter.  Interpreters will relay customers’ questions to members of staff who can support with purchases and customer services enquiries there and then.

Three has provided staff with dedicated training to ensure they give these customers the best possible in-store experience.

The scheme will initially be piloted in four stores across the UK:

  • London White City – Unit 1152 White City, Westfield London Shopping Centre 
  • Burnley – 35 The Mall
  • Cardiff – 9A Capitol Shopping Centre
  • Liverpool – 60 Church Street

Steven Cocker, Head of Executive Office Operations at Three UK, said: “This pilot extends on our commitment to give all of our customers the best possible experience with Three. This means providing the support needed to make our products and services accessible for everyone. We introduced Video Relay for customers online three years ago and are excited to be able to build on this service in-store.”

Sean Nicholson, CEO of Sign Solutions, said: “The existing online platform Three uses has already transformed the experience for many of its customers. We’re delighted to be continuing our work with Three, using technology to provide more inclusive services for all customers, both online and in-store.”

Notes to Editors

Media enquiries:

Three UK Press Office
Tel: +44 7454 959 715


About Three

Three UK is a communications company focused on making the industry better for everyone.

We want to give customers a quality, reliable experience and address the industry issues that frustrate them.

We continue to look at ways of improving the services we offer our customers.

Three UK carries 35% of the UK’s mobile data traffic. Our network covers 98% of the UK population.

Three UK is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries.

Three UK employs more than 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 324 retail stores.

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