Uncharted: London
Fans of hit video game series Uncharted are in for a real treat from 5th November as Three UK and Sony Xperia Z5 are launching an innovative, real-life Uncharted adventure. Based on the streets of London players are guided through their smartphones by the voice of the game hero, Nathan ‘Nate’ Drake, himself.
Using the latest geo-tagging technology, voice messages from Nathan Drake, all recorded by actor Nolan North (the voice of Drake in the Uncharted series), have been ‘dropped’ into locations across London for people to discover on their smartphones.
When players enter the London locations containing Nathan Drake’s voice messages, the recordings will play through their smartphones via a downloaded app ‘Recho’, with the roguish treasure hunter’s iconic voice providing a cryptic clue to the next destination.
Each location contains a message from Nathan Drake that links back to famous events and characters from the three blockbuster Uncharted video games: Uncharted: The Nathan Drake Collection, Uncharted: Drake’s Fortune, Uncharted 2: Among Thieves and Uncharted 3: Drake’s Deception.
Excerpt from Nathan Drake’s first audio message:
“Ah London town. I remember the time me and Sully enjoyed a few rounds in a pub with some locals. We left a little worse for wear that night… Back then it was an old and precious object that brought me to London, the ring that once belonged to my ancestor: the explorer Sir Francis Drake. His motto was ‘Greatness from small beginnings’. Your path to greatness begins next to the floating symbol of Drake’s great journeys around the world. I’ll give you a hint: it’s ‘Long Hidden’. I hope you’re good with anagrams.”
Players that successfully solve each of the clues provided by Nathan Drake and find their way to the final location will be rewarded with Sony and Three UK treasures. The first lucky player to complete the challenge will be rewarded with a Sony Playstation 4 console and all other players will have the chance to win the brand new Sony Z5 handset, Three Pay As You Go SIMs, copies of Unchartered: The Nathan Drake Collection, and various other prizes.
As with any treasure hunt however, it’s a case of finders keepers. The Nathan Drake audio messages will remain in their locations for players to discover until all of the treasure has been claimed.
The unique real life Uncharted adventure was created by Three UK to mark a special deal where anyone buying the new Sony
Xperia Z5 or Xperia Z5 Compact on Three will get a PlayStation 4 1TB,
along with Unchartered: The Nathan Drake Collection plus a control mount
for just £249.
The real-life Uncharted adventure has been made possible through the use of new sound-tagging smartphone application called Recho. The technology allows for the placement of audio messages at any location, which can then be listened to by other users of the app. Users need only walk around a location with the app activated on their smartphones to discover if an audio diary is in their vicinity.
The adventure begins on Thursday 5th November by visiting the Three blog where you will be guided on how to take part and installing the Recho app.
-ENDS-
Notes to Editors
For further information please contact:
Three Corporate PR team
020 3725 2339
- About Three
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad in 18 countries with their domestic bundle for no extra charge.
We continue to look at ways of improving the experience we offer our customers.
Three carries 42% of the UK’s mobile data. Our network covers 98% of the UK population.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores.
For more information visit www.three.co.uk.
