Unicorn cabs create magic for commuters

The streets of London are receiving a touch of magic today much to the surprise of early morning commuters thanks to mobile network Three and ZTE.   As part of their #MagicTogether campaign, ‘unicorns’ drawing a rainbow coloured carriage are taking busy workers to their offices and morning meetings to mark the official launch of the new ZTE Blade V7. 

Operating for the rest of this week the ‘Unicabs’ will cover commuter hotspots across the city – Monument, Southwark and Canary Wharf – offering free rides to cheer up down-in-the-dumps Londoners as the dark mornings draw in.

The beautiful white and rainbow-coloured ‘Unicorn’ drawn carriages, named Unicabs, are big enough to seat four colleagues. It also has the new ZTE Blade V7 handset inside so passengers can snap pictures of the sights that they usually miss when stuck on the tube and try out the phone’s various features.

Michelle Clarke from Shoreditch, London, said: “I usually get the tube to work but this morning I hopped on a unicorn parked outside my usual tube station, Bank – it was definitely an experience I won’t forget in a hurry, even if I did get a few strange looks from passers-by!” 

The ‘Unicabs’ are operating on Wednesday October 26 from outside Monument tube station, Thursday, October 27 outside Southwark tube station, and Friday October 28 outside Canary Wharf DLR station between 7am-11am each morning.

– ENDS –

Notes to editors

*Commuters can book a Unicab by tweeting @ThreeUK stating the name of the station they would like to be picked up from (Monument, Southwark or Canary Wharf) and your destination including the hashtag #MagicTogether within the tweet. Alternatively email unicabs@cowpr.com  to reserve your place. 

Notes to Editors

For further information please contact: 

Three Consumer PR team 



  • About Three

Three is a communications company. We are focused on making mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We continue to look at ways of improving the experience we offer our customers.

Three carries 39% of the UK’s mobile data. Our network covers 98% of the UK population.

Three UK is a member of CK Hutchison Holdings, which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores.

For more information visit www.three.co.uk 

Get newsletter alerts

Add your email address to stay up to date with the Three Media Centre.