Three’s the magic number: Three announces it will range three new HTC smartphones.


Only minutes after the HTC conference at Mobile World Congress had concluded, Three has announced that it will range the HTC ChaCha, the HTC Wildfire S and the HTC Desire S.

Sylvia Chind, Head of Branded Devices said, “The HTC ChaCha, together with the brand new Desire S and Wildfire S, are excellent additions to our smartphone range and really showcase the best that Three’s network has to offer. HTC devices have been extremely popular with our customers this year and offer an excellent user experience so we are very excited to confirm we’re ranging their latest leading handsets.”

HTC ChaCha

Designed firmly with Facebook fans in mind, the HTC ChaCha provides a fully integrated Facebook experience, coming complete with a dedicated Facebook share button, plus a deep app integration system that cleverly updates everything from new inbox e-mails and pictures, to status, calendar and location updates.

Perfect for social networkers, this unique device sports a touchscreen and QWERTY keyboard, enabling speedy texting, emailing, chatting and updating social networking feeds.

Sylvia Chind, Head of Branded Devices said, “Having looked into our customers’ favourite social networks and places to visit online, we know just how popular Facebook is. Ranging a smartphone which allows our customers to use the internet how they like to most is exactly what we’re about.”

Key features:

  • 2.6” TFT touch display plus QWERTY keyboard
  • 5MP camera with LED flash
  • Front facing VGA camera
  • 2GB microSD, expandable up to 32GB
  • HTC Sense for Facebook on Android 2.3 (Gingerbread)
  • 114 x 66.5 x 10.88mm
  • Bluetooth 2.1
  • 600 MHz processor

HTC Wildfire S

The successor to the HTC Wildfire, the Wildfire S comes fully equipped with the same great features as the original, plus an improved 320 x 480 screen resolution, so it’s even better for viewing pictures and browsing the web. Added to the updates and running on Android latest Gingerbread, this sleek new smartphone, is launching in white silver and is even more pocketable than its predecessor.

Sylvia Chind, Head of Branded Devices said, “The HTC Wildfire was one of the most popular smartphones on our network last year – an easy to use, great value yet feature-packed device. Deciding to range the new, improved and very sleek version was a no-brainer.”

Key features:

  • 3.2” TFT display
  • 5MP camera with LED flash
  • 2GB microSD, expandable up to 32GB
  • HTC Sense for Wildfire on Android 2.3 (Gingerbread)
  • 101.3 x 59.4 x 12.4 mm
  • 320 x 480 resolution
  • 600 MHz processor

HTC Desire S

As the successor to the popular HTC Desire, the new and improved Desire S features a front facing camera, perfect for video calling friends and family and taking and recording images – displaying everything clearly on its 3.7” touchscreen. Google’s Android 2.3 (Gingerbread) operating system keeps things running smoothly on the inside.

Sylvia Chind, Head of Branded Devices said, “As with the HTC Wildfire, the HTC Desire has been so popular on Three that we couldn’t wait to range the slimmer and sexier version. The HTC Desire S has everything we look for in a top-of-the range smartphone, including HD video recording and playback.”

Key features:

  • 3.7” S-LCD display
  • 5MP camera with LED flash
  • Front facing VGA camera
  • 4GB memory, expandable up to 32GB via microSD
  • Sense 2.1 on Android 2.3 (Gingerbread)
  • 117.5 x 59.95 x 11.93mm
  • Bluetooth 2.1
  • 1 GHz processor

Three has been rated number one mobile broadband provider by YouGov. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,072 adults, of which 2,016 used Smartphones. Three’s smartphone mobile internet sample was 123 users. This is the fifth wave of an independent study. Fieldwork was undertaken between 17th December and 21st December 2010. The survey was carried out online. The figures have not been weighted. MVNOs have been excluded.

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Notes to Editors

Contact information.

Name Three Consumer PR Team
Phone 020 7234 9150
Email three@cowpr.com

About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

For more information visit www.three.co.uk.

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