Three UK launches new initiatives to drive sustainability and value for customers

Three UK has launched three new initiatives for consumers to make technology more accessible and reward customers for their loyalty and commitment. The initiatives also demonstrate Three’s commitment to sustainability and enhanced customer value.

Like New

All part of the evolution of our ‘Three Your Way’ proposition, customers are now able to choose a “Like New” device. Like New allows customers to save money on the latest tech by choosing a refurbished device. We’ll also offer a 36-month Extended Warranty for extra peace of mind.

By choosing a Like New device, customers can feel great about doing their bit to protect the environment, while saving money. Purchasing a refurbished phone has a lower carbon footprint than buying a new one and gives a useful device a new lease of life, preventing it from going to waste.

Trade-In

In addition to “Like New”, our new Trade-In proposition enables customers to trade in their old devices – whether it’s a phone, tablet, or smartwatch – to receive either a discount on new tech or money sent straight to their bank accounts. It underpins Three’s sustainability commitment to reduce electronic waste and will provide customers with access to more affordable tech choices.

Connect Together

Meanwhile, through the introduction of Connect Together, customers will benefit from greater rewards. The initiative has been designed to enhance customer engagement, deliver better value, and reward households for adding more connections.

Customers will be able to receive a 20% discount on additional lines or Home Broadband and will be rewarded every time they add another line to their account. Additional lines could be a new sim, device + airtime or even Home Broadband or Mobile Broadband Contract. Whether managing accounts through My3 online or the Three App, customers will enjoy a seamless, fully automated experience that prioritises convenience.

Moreover, Connect Together simplifies account management by allowing customers to handle all accounts in one place, making it easier than ever to add products and services as needed.

Andy Foy, New Product Propositions & Insight Director at Three UK said, “We’re excited to launch these new initiatives which demonstrate our commitment to improving customer experience and continue to deliver on our sustainability strategy. Both Like New and Trade-In not only deliver better value for our customers, but also reduce electronic waste, while Connect Together is all about recognising and rewarding our customers’ loyalty. By offering discounts on additional lines and making account management easier, we’re ensuring that our customers get the best possible experience across all touchpoints.”

As part of Three’s promotion of a circular economy, customers can donate their old phones with Reconnected, a programme that helps disadvantaged people get connected with six months of unlimited data, calls, and texts. Over 16,000 phones have been donated to date, with more information available here.