Three UK Launches Facebook® For Every Phone

LONDON, UK and PALO ALTO, Calif. 21 July 2011 – Three and Facebook today announced that Three is offering their customers a new Facebook mobile application for Java-based feature phones from 22nd July. Three is also sponsoring the launch by enabling their customers to download and use this application for six-months without incurring any data charges.[1]

The Facebook for Every Phone application provides a better and faster Facebook experience for feature phones than other similar applications and mobile sites. It brings Facebook’s most popular features and user experience to a wide range of Java handsets, and is optimised for speed and performance on Three’s network. This application includes several new and unique features that enable people to stay connected and easily share through Facebook including:

  • Faster browsing of News Feed stories and Photos
  • Easy photo uploads from your phone
  • Synchronize local address book contacts with Facebook friends
  • One-time download of application

Facebook for Every Phone is optimised to use minimal data while providing people with a fast and engaging user experience on feature phones. The application uses less data than other Java applications or mobile sites, enabling it to be much more affordable for people to use when the trial period ends.

With the UK’s biggest 3G network, Three gives its customers the ability to stay connected while on the go in more places than any other 3G network across the UK. The Three network has also been optimised for high speed mobile internet access, so customers can stay in touch with their Facebook friends, and share their experiences, quickly and conveniently.

Charlotte Spencer, Three’s Director of Products and Services, said: “Our customers love Facebook, which is why we are delighted to be able to offer them a new way to stay in touch and why we are extending the free offer to six-months rather than just 90-days.

“Three is all about giving people high-speed mobile internet access, and although more and more of our customers are now using smartphones, this deal ensures that those on older handsets can still have a great Facebook experience on their phone – and can begin to see what the benefits would be of having All-you-can-eat data.”

Three also continues to offer customers access for free, alongside a range of phones which offer Facebook applications and experiences.

“At Facebook, we strive to not only provide a great experience on the website, but to also provide a great Facebook experience from any mobile device they choose,” said Javier Olivan, Head of International Growth, Facebook. “Through our collaboration with Three we’re thrilled we can offer yet another way for people to stay connected through Facebook and bring a high quality and high speed mobile application experience to feature phones in an affordable way.”

[1] Three is offering free access (no mobile Internet data charges) to download and use the application to its subscribers until January 31st 2012.

Notes to Editors

Contact information.

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About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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