Three UK extends new Facebook and Twitter-enabled music store

LONDON, UK and LITTLETON, Mass. 26th January 2011: Three UK has today extended a new Facebook and Twitter-friendly music store to more of its mobile phone customers, following the success of the service on Android-based handsets.

The Three music store, powered by Fonestarz Media, allows people to download tracks direct to their handsets and has the option to automatically update a customer’s status on Twitter and Facebook with the latest music they have purchased.

The browser-based store features music from all major and leading independent record labels including Sony, Universal, Warner, EMI and Vidzone. It also comes with My Music Club, a section that provides special offers and promotions. The new music store makes it easier for customers on Three’s award-winning mobile Internet network to access the latest tracks on their handsets. Customers can access the store through Three’s mobile phone portal and clicking on the Three music store.

Neil Andrews, Three UK Head of Media Sales and Content services said: “Thanks to Three’s high-speed mobile Internet network, it is even easier for customers to download music tracks to their mobile phone wherever they are. The service has proven that people are keen to recommend music amongst their friends on Facebook and Twitter, giving access to a wider range of music than ever before.”

The music store has been available on Android handsets on the Three network since December and is delivered by Fonestarz, a part of U.S.-based Livewire Mobile, Inc. The company works extensively with Three UK, previously running a variety of related content services. The full service is not available for Apple OS or WP7 customers.

Dave Moreau, Livewire Mobile COO, said: “The new store has been extremely well received by Three UK’s Android customers. The level of sales of music tracks we are seeing shows how much smartphone customers are tuned in to browser-based portals, especially when the merchandising is right.”

“Three UK gives its customers one of the best mobile entertainment experiences and we’re proud to be part of that success story.”

Susie Lucas, Universal Head of Mobile, added: “It’s great to see Three developing the music store and launching its service on the Android Platform. This is another illustration of the demand for music in the UK market across multiple and varied channels. We will continue working hard with Three to develop innovative ways to reach and deliver music to its customers.”

Notes to Editors

Contact information.

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About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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