Three UK appoints Shadi Halliwell as Chief Marketing Officer

Three UK has appointed Shadi Halliwell as its new Chief Marketing Officer.  She will be responsible for establishing Three UK as one of Britain’s best loved brands, building on the company’s commitment to always put customers first and shake up the mobile industry for the better. 

Shadi joins Three UK from Harvey Nichols, where she was the Group Creative and Marketing Director for three years.  She has more than 20 years’ experience in the telecommunications industry, previously serving senior marketing and brand roles at BT and O2. 

Dave Dyson, Chief Executive at Three UK, said: “We are delighted to have Shadi join our team.  Her experience in building customer-centric brands will be a vital asset to our business as we continue to disrupt the industry and make it better for British consumers.”

Shadi Halliwell said: “Three has always been a pioneer in the telecommunications industry, with its bold approach to marketing and customer engagement setting it apart from its peers.  I’m thrilled to be joining a team with such a high calibre of talent and creativity, and look forward to taking the brand further in the next chapter of its evolution.”

Shadi will fill the position previously held by Tom Malleschitz who moved into a newly-created role as Chief Digital Officer in December 2016. Her first day at Three UK will be September 4, 2017.





Notes to Editors

Media Contacts:

Three UK Press Office
Tel: + 44 7454 959 715


About Three UK

Three UK is a communications company focused on making the industry better for everyone.

We want to give customers a quality, reliable experience and address the industry issues that frustrate them.


We continue to look at ways of improving the services we offer our customers.


Three UK carries 35% of the UK’s mobile data traffic. Our network covers 98% of the UK population.

Three UK is part of the CK Hutchison Holdings Ltd group of companies which has mobile operations in 11 countries.


Three UK employs more than 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 324 retail stores.


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