Three signs new agency to spearhead its creative and communications
Three has announced the appointment of Wieden + Kennedy as its new creative agency following a competitive pitch.
The firm will now take the lead in developing brand communications and delivering creative work for the mobile operator.
W+K will conceive and oversee the implementation of integrated campaigns and delivery of TV, Radio, press, outdoor and digital advertising work for Three as the company continues its push for growth in the UK market.
With several campaigns likely this year alone, W+K will work with a core team at Three to deliver a communications strategy to articulate Three’s brand story over the coming 12-18 months.
No firm date for the first campaign has yet been set, but it is expected to appear in the first half of this year.
Margaret Burke, Director of Brand and Integrated Communications at Three, said: “W+K is a great match for Three, both in terms of their creative thinking and the way in which they can integrate a company’s brand story into their work.
“The mobile world is changing, as more and more people realise just what they can do on the move with their smartphones and other devices like tablets or laptops.
“Three is leading the way with this step change, and with W+K we will create compelling campaigns that tell this story and show just why Three is the network of choice for anyone who needs speed and reliability alongside competitive pricing.”
Neil Christie, Managing Director of Wieden + Kennedy said: “Three has shaken up the market with the way it has built its network, priced its products and led the way in promoting the mobile internet to consumers across the UK.
“With more and more people choosing smartphones, now is Three’s time. We aim to build strong and provocative relationships between good companies and their customers, so we’re delighted to have the opportunity to work with Three at this exciting time.”
Notes to Editors
About Wieden + Kennedy London
Wieden + Kennedy London is part of the independent Wieden + Kennedy worldwide network. International clients include Nike, Honda, Nokia, Coca-Cola and Levi’s. UK clients include Arla Foods, The Guardian and Fairtrade Foundation.
In 2010, W+K was named Campaign Network of the Year, Adweek Agency of the Year and SHOOT magazine Agency of the Year. W+K London is the fastest growing agency in the UK Top 20.
|Name||Three Consumer PR Team|
|Phone||020 7234 9150|
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.
We continue to look at ways of improving the experience we offer our customers.
Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.
Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.