Three launches new approach to cover with Three Rescue

Three has launched a mobile protection product with a new partner and a new approach focused on comprehensive cover and customer experience.

Three Rescue™ has been developed in partnership with technology protection specialist Asurion, which sets itself apart from traditional mobile insurance through the breadth of cover, speed of resolution and focus on restoring a customer’s ‘mobile life’.

Three Rescue uses cloud technology to help restore treasured content to a replacement device and delivers that device to the consumer within 24 hours(1).

Head of internet services at Three, Margie Waltasaari said: “Mobile phone insurance has a poor reputation due to slow processes, widespread cover exemptions and low service levels. We believe Three Rescue will address that through a combination of great service and the extra steps we take to help our customers to get their mobile lives back. Three Rescue is a great complement to our new price plans as we continue to offer our customers more freedom and control.”

Three Rescue covers a range of loss and damage scenarios often exempt from mobile phone insurance, including pet and accidental toilet damage.

Insurance features:

  • 24/7 online claims service.
  • Get a same model replacement device, even if abroad(2).
  • Three Rescue app backs up content, such as contacts, photos and videos for restoration to the smartphone(3).
  • Three Rescue can remotely locate, lock and wipe your phone(4).
  • Cover includes use by friends and family.

1 Same model, next-day replacement if your claim is accepted before 6pm Sunday-Friday. Customers must pay an excess on successful claims.

2 £20 extra charge for delivery abroad and any customs fees which may be incurred.

3 App available on iPhones operating iOS 7 and above or Android smartphones operating system 4.0 and above. Backup of photos and videos is subject to a 2GB limit.

4 App features may not be compatible with all devices, for example iPhones cannot be remotely locked.


About Three:

Three is a communications company focused on bringing the benefits of the internet to mobile. We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.

Our high speed, DC-HSDPA network already covers 86% of the UK population and HSPA+ technology, covers 98% of the UK population. We started adding 4G to our network in December 2013, targeting coverage in 50 cities by the end of 2014 and 98% of the population by the end of 2015.

Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

About Asurion:

For two decades, Asurion has been the global leader in technology protection. Today, as everyday life becomes increasingly dependent on such technology, Asurion keeps 280 million consumers’ lives up and running. The company provides premier support that enables users to fully utilise their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices. Asurion’s global team of over 14,000 employees supports the top mobile operators, retailers and service providers, enabling those companies to focus on their core businesses. When a product is missing or simply doesn’t work properly, Asurion solves the problem with a system that operates 24 hours a day, seven days a week, speaks six languages, and works across any device, platform, or provider. For more information about Asurion, including customer service ratings and reviews, please visit

Notes to Editors

Contact information.

Name Three Corporate PR Team
Phone 020 3725 2339

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