Three launches all-you-can-eat data on PAYG
Three will today shake up the mobile industry by launching all-you-can-eat data for Pay As You Go customers for just £15.
While other operators cut back on data allowances and charge customers more for access to the Internet, Three is bucking the trend yet again.
Customers on Three’s new Pay As You Go plans will instead have access to all the data they will ever need so they can set their smartphones free and still stay in control of their spending.
That means people can now download the latest apps and music, update Facebook and Twitter, shop around for the best bargains and loads more without worrying about the cost.
The move comes just two months after Three launched a similar all-you-can-eat data offer for contract customers with The One Plan.
Three’s Sales and Marketing Director, Marc Allera, said: “We want to get people using their smartphones in the way they were designed to be used, and that means data.
“More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.
“Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.”
The introduction is also a reaction to research that suggested people didn’t always know how much data they needed to do different things. Instead they didn’t use much data at all through fear of running out of credit.
To celebrate the launch of this new offer, Three will also be running a competition over the coming month to show the value of the deal, with a range of prizes including a 30-day first class rail travel pass to Europe for two. Runners up prizes of a smartphone along with all-you-can-eat data, free for a year and a huge amount of free calls and texts each month will also be up for grabs.
The competition will run every Monday, Wednesday and Friday from the 7th March to the 4th April, with more information available at www.three.co.uk/allyoucaneat or on Twitter at @threeUK
Notes to Editors
- New customers can now access all-you-can-eat data by buying one of Three’s new Pay As You Go, All in One 15 or 25 Add-ons. Pay As You Go Customers who joined Three prior to September 2010 will need to migrate onto the current tariff. To do this, they just need to call 333 from their Three phone, or 0843 373 3333, and request this.
- All in One 15 costs £15 and gives 30-days access to all-you-can-eat data along with a massive 300 any-network minutes and 3,000 texts. Or All in One 25 costs £25 and offers 500 minutes, 3,000 texts and all-you-can-eat data for a 30-day period.
|Name||Three Consumer PR Team|
|Phone||020 7234 9150|
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.
We continue to look at ways of improving the experience we offer our customers.
Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.
Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.