Three introduces SIM plans built for the internet as UK SIM market booms.

On 16 August, Three will re-launch its portfolio of SIM plans to cater for a nation of Savvy-SIM-ers looking for flexibility, great value and no UK out of bundle surprises when it comes to data.

Figures released by market research agency GfK, suggest that since June 2010 the total contract SIM market has grown considerably, up a staggering 34% in volume for June 2012 versus June 20101.

Additionally with ownership of data-hungry smartphones expected to reach over 80 per cent by the end of 2012, consumers are looking for flexible options that can best support their ever-growing data needs2.

Three’s new SIM plans have been built for the internet and designed with this group, known as Savvy SIM-ers, in mind. For those looking for flexibility and all-you-can-eat-data, The Ultimate Internet SIM 200 plan at £12.90 or The One Plan at £25.00 are both available on a one-month rolling contract, while still offering the fear free internet experience Three has become known for.

Alternatively, the Essential Internet SIM 200 plan, available from as little as £6.90 per month, is ideal for those who are new to the mobile internet or have the occasional need to get online. The plan has 500 MB of data on a 12 month contract, offering the guarantee of no surprise UK out of bundle data charges.

Thomas Malleschitz, Marketing Director at Three said: “The SIM market is on the up, driven, we believe, by consumers that want the best value for data from their plan with the option of being able to act quickly if a new smartphone catches their eye. The brand new SIM plans in our portfolio are built for the internet, packed full of data as well as a great allowance of minutes and texts, all on a network built for the internet”.

Notes to Editors

1 GfK UK, Total Contract SIM market, June 2010 – June 2012, volume sales

2 Enders Analysis, January 2011, Smartphones and Mobile Advertising’

Contact information.

Name Three Consumer PR Team
Phone 020 7234 9150

About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

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Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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