Three introduces 8GB data tariff to its contract handset packages

The new 8GB allowance has been introduced to provide customers with more choice on the amount of data they purchase and more freedom to browse the web when on-the-go.


This follows new research commissioned by Three which shows that 60% of Brits don’t know how much data individual activities use on their phones and tablets, such as watching a two hour film, uploading a photo to Facebook, or making a 30 minute Skype call. As a result over two thirds (68%) of people avoid doing certain things on their phones to avoid exceeding their allowance.

Tom Malleschitz, Chief Marketing Officer at Three, said: “Customers are asking us for more variety in the data allowances on offer and we’ve listened to their feedback and introduced this new allowance.


“Our customers love using the internet on their devices and now they have even more choice of plans to enjoy browsing the web on our reliable network, with all the added benefits that Three offers such as Feel at Home.”


To help customers decide on the best data plan for their needs, Three has a handy data usage calculator which is available to view online.



Average data usage*

30 minute Skype video call


Downloading a two hour film


Two minute YouTube video


Streaming music for 30 minutes


Uploading a photo to Facebook


Play games like Candy Crush for 30 mins


Send 25 emails (without attachments)



This new data tier is available on all contract handset packages and will also be available on SIM Only plans from August 2015. In line with this addition, the personal hotspot allowance on tariffs with All-You-Can-Eat data for new contracts has also been increased to 8GB.


All plans include added benefits on Three such as 4G at no extra cost in 4G enabled areas, and Feel at Home in 18 destinations worldwide; including Spain, US, France, Italy and Australia. Pricing for all data plans is available at





Notes to Editors

For further information please contact:

Three Corporate PR team 

020 3725 2339 

  • About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and calling 0800 numbers is free on all our new plans.

 We continue to look at ways of improving the experience we offer our customers.

Three carries 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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