Three gets behind government’s Stop! Think Fraud campaign

Fraud remains a persistent threat, constituting approximately 38% of all crime experienced by adults in 2023, and 1 in 17 adults falling victim to fraud.

Three UK takes fraud seriously and is getting behind government’s newly launched campaign, Stop! Think Fraud This initiative is a significant step forward in addressing one of the biggest challenges facing the UK today.

At the heart of the campaign is a crucial message: to pause and consider whether a situation might involve fraud. It urges individuals to scrutinize unexpected requests for money or personal information from purported organisations or familiar contacts. Additionally, it advises caution when encountering suspiciously lucrative deals from unverified sellers.

It’s essential to recognise that fraud can happen to anyone. There’s no ‘typical’ victim, and contrary to popular belief, it’s not just the vulnerable who are targeted. Fraudsters use emotional manipulation, often preying on individuals online or in their homes, making it imperative for everyone to remain vigilant.

As technology evolves, so do the tactics of fraudsters. Fraud is becoming increasingly sophisticated, making it harder to detect. Technological advancements, such as AI, provide criminals with the means to convincingly impersonate legitimate entities, amplifying the need for heightened awareness and caution.

For tips on staying safe and spotting fraud, check out Three’s website at

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