Three extends all-you-can-eat mobile data offer to every customer.

London 27/9/11: From October 7 th all of Three’s new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.

The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.

The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.

Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.

“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.

“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”

So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.

Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.

The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.

The new Talk & Text plans, which start from £18 a month with a handset, are as follows:

Talk 300/500/900 with all-you-can-eat data

  • 300/500/900 minutes or texts
  • All-you-can eat data

Text 100/300/500/900 with all-you-can-eat data

  • 100/300/500/900 minutes
  • 5000 texts
  • All-you-can-eat data

Notes to Editors

Contact information.

Name Three Consumer PR Team
Phone 020 7234 9150

About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

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