Three announces 1100% increase in data usage in five years


The combination of an expanded 4G network and an engaged customer base saw average data usage per customer grow to 5GB from 3.3GB at the end of 2014 and 500MB at the end of 2010.

Total data traffic on the network has grown by over 1100% since 2010 and Three carries 42% of the UK’s total data traffic.

Over 1 million customers are now able to make calls in more places following the introduction of 4G Super-Voice (Voice over LTE). This will increase further as the rollout of 4G Super-Voice continues and customers use more VoLTE ready devices.

3 million customers have enjoyed roaming at no extra cost with Feel At Home with average data usage per customer in Feel At Home countries increasing from 1.6GB in 2014 to 3GB in 2015. In total, Three customers have now saved £2.6 billion in roaming charges since the introduction of Feel At Home.

Key financial results:

  • EBIT £461 million
  • EBITDA less CapEx and spectrum £116 million
  • CapEx was £358 million reflecting increased 4G investment
  • Average Margin Per Customer grew by 7% to £12.95
  • Contract net additions stood at 137,000
  • Handset contract churn was 1.3%

Dave Dyson, Chief Executive of Three UK, said: “We continue to focus on delivering a quality customer experience and addressing the issues that frustrate consumers.”

“We’ve worked hard to tackle high roaming charges and we’re committed to building on our progress to improve indoor coverage.”

– ENDS –

Notes to Editors

For further information please contact:

Three Corporate PR team 

07454 959 715 

  • About Three

Three want to give customers a quality mobile experience and address the industry issues that frustrate them.

We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and calling 0800 numbers is free on all our new plans.

We continue to look at ways of improving the experience we offer our customers.

Three carries 42% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 337 retail stores.

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