Three and i.am+ unite
Three, the UK’s most reliable network*, and i.am+, the company founded by will.i.am, have aligned under the banner that unites them: to challenge the status quo of the tech world. Three’s commitment to making things right in the mobile industry made it the perfect partner for will.i.am and his i.am+ vision to set people free from the constraints imposed by today’s technology.
Debuting at London Fashion Week, i.am+ unveiled “AneedA,” a voice-enabled Artificial Intelligence platform with personality and intelligence that simplifies the way consumers interact with the mobile Internet and experience music.
The i.am+ ‘s dial is a next-generation wearable that is unlike anything that’s come before. Worn on the wrist, the dial operates completely independent from a smartphone thanks to its dedicated sim card slot – meaning users are free to text, call, email, play music and manage their lifestyle from their wrist without any need for a phone paired alongside.
By launching exclusively on Three in the UK, the dial can fulfil its potential to change the way people communicate, thanks to the strength of the UK’s most reliable network.
ToM Malleschitz, Chief Marketing Officer at Three, said: “We are on a mission to make mobile better for our customers. That is and always will be in the DNA of Three. It’s why we were the first, and still the only, network to let our customers roam at no extra cost in destinations across the world, and why we’ve consistently been voted the UK’s most reliable network. With i.am+ we’ve found something of a kindred spirit: another challenger brand that genuinely shares our ambition to push the envelope and make things right in the mobile world.
“dial is an innovative product that will, for the first time, set wearers free from their smartphones but still give them the connectivity, information, entertainment and speed they expect. This partnership represents a new era and we couldn’t be more excited.”
will.i.am, CEO & co-founder of i.am+, commented: “Partnering with Three is a dream come true. We’ve been working on a vision, a product and a platform that we believe will move the needle in popular culture. This partnership with Three validates all of our hard work.”
dial is available online and in-store at Three this spring. To register you interest visit: three.co.uk/register
-ENDS-
Notes to Editors
Notes to Editor
For any queries about Three UK please contact Cow PR on
0207 234 9150 or email three@cowpr.com
*Registration
required at Three.co.uk/freedata
On Three’s Pay-As-You-Go Mobile Broadband Data Reward plans, you:
·
get 200MB
of Free data every month (registration required)
·
browse
the web for as little as 1p/MB
·
have the
flexibility to top-up from as little as £2
·
can make
calls & send texts if your device allows – 3p/min & 2p/text
·
get great
value bundles / add-ons
For more information, go to Three.co.uk/datareward
On Three’s Data Reward Pay-As-You-Go plans,
you get 200MB data free every month when you register with us at Three.co.uk/freedata.
Your 200MB free data is applied straight away and lasts for 30 days. Any unused
data will be lost at the end of your 30 days. Each month, you’ll get another 200MB
of free data automatically applied to your account to enjoy.
For further information please contact:
three@cowpr.com
020 7234 9150
- About Three
Three is a communications company. We are focused on making mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We continue to look at ways of improving the experience we offer our customers.
Three carries 42% of the UK’s mobile data. Our network covers 98% of the UK population.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores.
For more information visit www.three.co.uk.
