ROK Mobile partners with Three Wholesale for new music-focused MVNO

Three will provide wholesale texts, minutes and data to ROK Mobile who joins Three’s growing collection of innovative partners. 

Following a successful launch in the US in 2014, ROK Mobile’s co-founders Jonathan Kendrick and John Paul DeJoria, business partners for more than 10 years, are now looking to replicate the ROK Mobile model in the UK using Three’s award-winning network. John Paul is best known as the co-founder of Paul Mitchell hair care products, and the world’s number one premium tequila, Patrón Tequila. 

Data released by the British Phonographic Industry shows that music streaming grew 81% in the UK last year. With this type of service growing in demand, including music streaming as part of a customer’s mobile package is a revolutionary way to combine the two subscriptions together. 

Lynda Burton, Director of Three Wholesale, said: “We are excited to be partnering with ROK on their new innovation in mobile music. Three carries over 45% of the UK’s mobile data traffic and our high speed network is perfectly designed to support ROK’s music streaming service.  ROK joins Three’s growing stable of MVNOs, supporting Three’s growth ambitions through wholesale partnerships.” 

James Kendrick, Director of ROK Mobile, added: “ROK Mobile is bringing something new to the market and appealing to an audience that feels music should be a basic feature of any mobile internet service.  

“We chose Three as our partner network because we are confident it will provide us with the scale and data capabilities that our service requires. With Three’s UK-wide coverage our customers will also be able to stream music and surf the web wherever they are.”

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Notes to Editors

For further information please contact:

Three Corporate PR team 

020 3725 2339 

  • About Three Wholesale

Three Wholesale is a division of Three UK, the communications company focused on challenging the industry to make mobile better for everyone.

Three Wholesale works with partners to enable Mobile Virtual Network Operators, Machine to Machine devices, Text and Over The Top Services through a variety of tailored solutions, using its strategic, technical and industry expertise. Three Wholesale plays an active part in Three UK’s overall growth strategy.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population and 4G service continues to roll out across the UK, currently reaching 55% of the UK population.

We are part of the Hutchison Whampoa group of companies.

For more information visit

  • About ROK Mobile

ROK Mobile Ltd is a private company backed by its co-founders who wanted to revolutionise the way people consume music and use their mobile phones. The service is the first of its kind to offer a combined mobile and Ad free premium music service on a rolling 30 day contract.

ROK Mobile is a sim only service and provides its own proprietary music-streaming app available exclusively for its customers.

For more information visit


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