ROK Mobile partners with Three Wholesale for new music-focused MVNO

Three will provide wholesale texts, minutes and data to ROK Mobile who joins Three’s growing collection of innovative partners. 

Following a successful launch in the US in 2014, ROK Mobile’s co-founders Jonathan Kendrick and John Paul DeJoria, business partners for more than 10 years, are now looking to replicate the ROK Mobile model in the UK using Three’s award-winning network. John Paul is best known as the co-founder of Paul Mitchell hair care products, and the world’s number one premium tequila, Patrón Tequila. 

Data released by the British Phonographic Industry shows that music streaming grew 81% in the UK last year. With this type of service growing in demand, including music streaming as part of a customer’s mobile package is a revolutionary way to combine the two subscriptions together. 

Lynda Burton, Director of Three Wholesale, said: “We are excited to be partnering with ROK on their new innovation in mobile music. Three carries over 45% of the UK’s mobile data traffic and our high speed network is perfectly designed to support ROK’s music streaming service.  ROK joins Three’s growing stable of MVNOs, supporting Three’s growth ambitions through wholesale partnerships.” 

James Kendrick, Director of ROK Mobile, added: “ROK Mobile is bringing something new to the market and appealing to an audience that feels music should be a basic feature of any mobile internet service.  

“We chose Three as our partner network because we are confident it will provide us with the scale and data capabilities that our service requires. With Three’s UK-wide coverage our customers will also be able to stream music and surf the web wherever they are.”

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