O’Christmas Me, O’Christmas Me
‘Tis the season of giving. That’s unless you’re part of the festive self-gifting craze hitting the UK, with 7 in 10 people admitting to treating themselves to gifts this December. The new research from Three UK, showed that people will fork out as much as £143 on themselves and just £35 on a friend.
In a nod to the nation’s self-indulgent tendencies, Three today launched CalendarMe, an app which allows people to create a 2015 calendar featuring none other than themselves, each and every month.
From January through to December, people will star in a series of far-fetched, hilarious scenarios – appearing as a buff personal trainer, burly firefighter or bikini-clad beach babe, by simply uploading an image of their face to the online app. They’ll be guided through the process by Three’s stylist Marcel, who will provide hints and tips on striking the perfect pose, to perfect their celebrity-style calendars.
Lianne Norry, Director of Brand and Marketing Comms from Three, added: “The CalendarMe app follows hot on the heels of our hugely popular Sing It Kitty app, which launched earlier this year, proving the power of silly shareable content. CalendarMe is all about people having fun and getting into the Christmas spirit, whilst tapping into the current trend for people buying themselves, as well as their loved ones, gifts for Christmas. Not only did our own sales data show a clear trend for self-gifting, with people buying phones and tablets as a treat in December, but our research clearly showed that this is the case across the high street.”
Anyone looking to feature in their own calendar can do so by visiting www.three.co.uk/CalendarMe. Once you’ve created your calendar using the CalendarMe app, you can share with your friends on social media and also enter a prize draw to win one of 10,000 calendars, which will be delivered to homes across the country in time for Christmas, for people to send to friends or to proudly hang on their own wall.
Share your calendar on Twitter using #CalendarMe.
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Notes to Editors
For further information please contact:
Three Corporate PR team
020 3725 2339
- About Three
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and calling 0800 numbers is free on all our new plans.
We continue to look at ways of improving the experience we offer our customers.
Three carries 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
We launched 4G in 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.
