O’Christmas Me, O’Christmas Me
Hollyoaks actress Gemma Merna and Atomic Kitten singer Natasha Hamilton may be known for their time spent in front of the camera, but the tables were turned this week when the stars went behind the lens, to help shoot celebrity-style calendars for members of the public in Westfield White City.
It was all flashing lights in the Three stores in Manchester and Liverpool when Gemma and Natasha surprised shoppers for the launch of CalendarMe, the network’s Christmas app, which allows people to create the ultimate personalised calendar for 2015. In an act of pure self-indulgence, people will feature in a series of far-fetched, hilarious scenarios – appearing as a buff personal trainer, burly firefighter or bikini-clad beach babe, by simply uploading an image of their face.
In a real life version of the app, people posed against a specially installed green screen in the Three store as Gemma and Natasha, whose own calendars are set to be top sellers this Christmas, used their posing prowess to ensure each shot was picture perfect. Jungle Me, Hip-Hop Me, Superhero Me and Gym Me, were the four backdrops to choose from, encouraging shoppers to get into the silly, festive spirit.
Lianne Norry, Director of Brand and Marketing Comms from Three, added: “The CalendarMe app is all about people having fun and getting into the Christmas spirit. Our Sing It Kitty app, which launched earlier this year, proved the power of silly content that people just can’t resist sharing, and we’re hoping CalendarMe will be equally popular”.
The real-life app is touring the country this week, with a different celebrity shooting calendars in each city:
Monday 1st December – Millie Mackintosh
Liverpool 2nd Dec – Natasha Hamilton
Manchester 3rd Dec – Gemma Merna
Edinburgh 5th Dec – Nina Nesbitt
Newcastle 6th Dec – Gaz Beadle
Anyone looking to feature in their own Calendar of Me can do so by visiting www.three.co.uk/CalendarMe. 10,000 calendars will be delivered to homes across the country in time for Christmas, for people to send to friends or to proudly hang on their own wall. Share your calendar on Twitter using #CalendarMe.
Notes to Editors
For further information please contact:
Three Corporate PR team
020 3725 2339
- About Three
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and calling 0800 numbers is free on all our new plans.
We continue to look at ways of improving the experience we offer our customers.
Three carries 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
We launched 4G in 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.