Merry Birthday everyone!
Today Three
launches its festive campaign – Merry Birthday, to celebrate everyone in
the UK with Christmas time birthdays – as the network continues its mission to
make things right for the British public.
Let’s face it,
having a Christmas birthday can suck – from the joint presents, to the nights out
that never happened and the hundreds of Merry Christmas messages clogging up
newsfeeds in place of the Happy Birthdays.
Three questioned
1,000 Brits with December birthdays and 76% of them said that they wish they
were born at a different time of year. This is the insight behind Three’s 2015 integrated festive campaign, with its new film launching online today (8th
December 2015), featuring Noel, the boy who lost his birthday to Christmas.
The Facebook film,
Gravity Road’s first piece of work since being appointed to the business, tells
the story of Noel whose birthday, like many others across the UK, falls on
Christmas Day – and boy does it suck. We follow Noel’s journey from his first
year right through to adulthood, as he deals with the nuisances of sharing his
special day with Christmas.
https://www.facebook.com/ThreeUK/videos/1194918743856410/?theater
A series of
tongue-in-cheek scenes have been created to entertain viewers but also make
them stop and take a second to consider those with December birthdays.
In one of the first
scenes we’re given a glimpse into Noel’s world – it’s his first birthday and he’s
dressed in a Santa babygro with a mini Santa hat on his head. His 10th,
11th and 12th birthdays follow and a Christmas Pudding is
delivered to the Christmas dinner table with candles in the top, in place of a
birthday cake, as his parents sing him ‘We Wish You A Merry Birthday.’
Three is targeting
people with December birthdays on Facebook and asking people to say a big Merry
Birthday to their friends, family or anyone else they know with festive
birthdays like Noel, to ensure they’re not overlooked again this Christmas.
Lianne Norry, Head
of Brand and Comms at Three Mobile said: “As part of our #makeitright brand
platform campaign that launched earlier this year, we wanted to once again
showcase how as a brand we’re improving people’s lives every second of the day,
and what better time to do this than Christmas. We want everyone to head online
and show their friends and families with Merry Birthdays that they care by
sharing this video – after all ‘tis the season of giving.”
Gravity Road Founding Partner, Mark Eaves, says “Get ready for
a Facebook flurry of Merry Birthday Wishes as we make sure everybody gets the
birthday love they deserve. We’re chuffed to be kicking off our work for Three
with this playful but genuine social campaign.”
Three will be
making it right for those with December birthdays over the next month, with a
number of tactics.
Three’s social
pages will undergo a Merry Birthday makeover to celebrate all of those people
across the UK with December birthdays. Consumers will have a chance to nominate
their friends with December birthdays to win one of four Best Birthday Ever prizes.
The network also has a few surprises up its sleeve for anyone whose born in
December via a surprise and delight social campaign.
Three has also
teamed up with Great British Bake Off winner and cake expert Edd Kimber to
create the Merry Birthday Pudding – a unique take on the classic Christmas
treat. Edd’s ‘how to’ video shows consumers how to make a Merry Birthday Pudding
to help make it right for their friends and family with Christmas time
birthdays.
-ENDS-
Notes to Editors
For further information please contact:
Three Corporate PR team
020 3725 2339
- About Three
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad in 18 countries with their domestic bundle for no extra charge.
We continue to look at ways of improving the experience we offer our customers.
Three carries 42% of the UK’s mobile data. Our network covers 98% of the UK population.
Three UK is a member of CK Hutchison Holdings which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores.
For more information visit www.three.co.uk.
