It’s a puppet!
The impressive Wi-Fi powered installation at the busy London hotspot, is a 10ft replica of the leading star of Three’s latest campaign, Jackson the puppet. Passers-by will be able to connect to the internet for free via the giant Jackson, for four days from 12th-14th June, as part of the mobile network’s mission to make it right for the people of Britain, allowing everyone to receive a seamless mobile experience.
Jackson was introduced to our screens for the first time in Three’s latest epic TV creation, which aired on Friday 5th June, and follows on from the viral successes of Dancing Pony and Sing It Kitty. It is already showing signs of similar stardom, being viewed by over 1.5m people on YouTube in its first week online.
The revolutionary puppet leader has been created by the world famous Jim Henson’s Creature Shop, renowned for inventing The Muppets.
Jackson’s statue will go on a mini-tour of the UK this week, visiting Birmingham (19th June) and Manchester (26th June), to make it right for even more people.
Last year Three’s 2014 viral advert #SingItKitty became a global hit. The advert featured Starship’s power anthem, ‘We Built This City’, and turned a shared moment between a young girl and her adorably cute pet kitten into an epic journey that saw the duo belt out a powerful rendition of the song, whilst tearing up the cul-de-sac on a pink tricycle.
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Notes to Editors
For further information please contact:
Three Consumer PR Team – Cow PR
0207 234 9150
three@cowpr.com
About Three
Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all you can eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge in 18 destinations and were the first network to make 0800 calls free on our new contract plans in March 2014.
We continue to look at ways of improving the experience we offer our customers.
Three carries 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employees over 4400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.
About Jim Henson’s Creature Shop™
Jim Henson’s Creature Shop™ provides performed digital visual effects, animatronic creatures, animation and soft puppets to the international film, television and advertising industries.
Based in Los Angeles and New York with satellite shop capabilities internationally, the Shop is known for designing and building some of the world’s best-known characters including the Sesame Street puppets, the classic Muppets, the dinosaurs from Dinosaurs, the aliens from Farscape and the fantastical creatures from The Dark Crystal and Labyrinth.
Other features credits include Where the Wild Things Are, Forgetting Sarah Marshall, Hitchhiker’s Guide to the Galaxy, and The Hangover. The shop is also known for its live performance work with artists like Cee Lo Green, Kanye West, Lady Gaga and Deadmau5.
A recipient of more than 9 Emmy Awards® for its outstanding work building puppets for Sesame Street, the Shop also received an Academy Award® for its visual effects work on the film Babe.
Other awards include a Scientific and Engineering Academy Award for the Henson Performance Control System, a powerful custom-based interface for puppeteers, and an Emmy Award for its work in developing the Henson Digital Puppetry Studio, a patented control system technology that enables puppeteers to physically perform a computer generated (CG) character in real time. www.creatureshop.com
