Goat couture
In the ultimate demonstration of goat couture, the partnership has seen Three and Honor combine with fashion designers to create the attire that will be donned by race participants Hamish and Hugo – one who will represent ‘Oxford’, the other ‘Cambridge’ – in the animal kingdom’s answer to the River Thames Varsity showdown.
This year’s locking of horns takes place at Spitalfields City Farm on Saturday April 11, with all proceeds raised from the spectacle being used to support the everyday running costs of the charity farm.
The project is run by volunteers and operates a wide range of activities and opportunities for the local community and its 18,000 yearly visitors.
Brendan Arndt, lead products manager at Three, said: “When we heard about this event we just loved it, so after we looked into it more closely we were really keen find ways to support all the great work its organisers do for the local community.
“Having announced an exclusive partnership with Chinese e-commerce phone manufacturer Honor last month and with it being the Chinese year of the Goat, getting involved with the Goat Race seemed like a fitting way to mark the occasion while working to support a great local cause in the process.”
Goat Race manager, Mhairi Weir, said: “Now in its sixth year, the spiraling popularity of our beloved Goat Race never quite ceases to amaze all of us here at Spitalfields City Farm.
“The race consistently produces a level of drama and tension that even Hollywood’s best scriptwriters would struggle to come up with, and this year promises to be no different. It’s great to have Three and Honor on board to help us make the 2015 instalment extra special.”
Three is the UK’s exclusive tariff partner for the new Honor 6+ handset, available for purchase early in May.
While tickets for this year’s Goat Race are now completely sold out, you will be able to catch all of Saturday’s action from 4pm on London Live (Freeview 8, Sky 117, Virgin 159 and YouView 8).
-ENDS-
Notes to Editors
For further information please contact:
Three Consumer PR Team – Cow PR
0207 234 9150
three@cowpr.com
About Three
Three is a communications company that strives to make mobile better for UK consumers. Three carries 45% of the UK’s mobile data and its 3G network covers 98% of the UK population.
Three was the first UK network to introduce all you can eat data and offer 4G at no extra cost. It lets customers roam abroad with their domestic bundle for no extra charge in 18 destinations, including the recent additions of Spain and New Zealand.
Three was the first network to make 0800 calls free on its new contract handset plans in March 2014.
Three is rated the UK’s Most Reliable Network by YouGov. Trusted Review’s named Three its Best Mobile Network 2014. Three won six awards including Best Pay Monthly Mobile Network at the uSwitch Mobile Awards 2014.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and in its 347 retail stores.
For more information visit www.three.co.uk.
