Flower Power: Daisy Lowe teams up with Three UK to mark the royal return of the flower crown
According to social media, the flower crown is marking its royal return, amassing over 118 million views on TikTok alone. To help Brits get festival ready this summer, Three UK has teamed up with British fashion icon Daisy Lowe, to launch this year’s must-have festival fashion accessory.
The growing hashtag #FlowerCrowns has already been used by 9.7 million users on TikTok this year and Google searches are up by 146% in the last six months – highlighting this year’s summer craze.
Three, the Official Connectivity Partner at some of the UK’s biggest and best festivals, will celebrate the return of this much-loved accessory with a bespoke pop-up flower crown making workshop for the public to attend. The unique experience will be hosted by festival-fashionista Daisy Lowe and Three+, the network’s rewards app, in partnership with Moonpig.
Daisy Lowe said: “The festival season is a chance to truly let your hair down and be a bit adventurous with your fashion. I was obsessed with the flower crown trend in the early 00’s so I’m over the moon that it’s making a comeback and to be hosting the workshop with Three, so everyone can create their own unique flower crown for festival season.”
Taking place on Wednesday 19th July at Three’s flagship store on Oxford Street, central London from 6.30pm-7.30pm, Daisy will be helping festival goers add a touch of ‘royalty’ to their festival looks. Up to 10 lucky attendees will be able to choose from a bounty of beautiful flowers from Moonpig’s Joy Collection range where stems from the Oracle, Temperance & High Priestess bouquets can be used to create their own bespoke flower crown.
To mark the flower crown comeback, new research commissioned by Three has revealed that two-thirds of Brits (66%) believe that summer festivals mark the best fashion season, more than Spring (17%) and Winter (7%). More than half (61%) also believe that the festival season makes them feel more confident and is an opportunity to ‘dare to be different’ by wearing something they wouldn’t usually wear.
TikTok (54%) and Instagram (53%) are the go-to platforms for finding this year’s festival looks, with the average Brit spending two and a half hours doing so on their phones, according to the UK’s Fastest 5G Network*. When it comes to celebrity inspiration, festival goers reference Harry Styles, Lady Gaga, Katy Perry and Daisy Lowe as the most influential for festival fashion tips.
Forget the wellies! Mobile phones (67%) are the most popular festival item to pack this summer, followed by a toothbrush (53%), deodorant (52%) and a battery pack (50%). When it comes to packing for a festival, we will spend up to seven hours planning our outfits in advance, but under half of festival goers (42%) will prioritise their outfits over practical items such as a pillow, a torch and deodorant.
Three’s Flower Crown Making workshop will be free for members of the public to attend, all they need to do is sign up here: eventbrite.com/daisy-lowe-and-three-uk.
For those who were unable to make the workshop, Three+ members can get £5 off Moonpig’s Joy Collection bouquets** via rewards app, to make their own home-made flower crowns. Plus, a step-by-step guide will be available via Three’s Instagram Highlights shortly afterwards for festival goers to follow from home here: https://www.instagram.com/threeuk/?hl=en
A further pop-up event will also take place at Barclaycard Presents Latitude on the Three Platform at 12pm on Saturday 22nd July for Three+ members only. Festival goers should head to the Three Platform for more details.
James Sutton, Head of Sponsorship and Brand Experience at Three UK adds: “As the official connectivity partner for some of the UK’s biggest festivals this year, we know just how much our customers love the festival season. The flower crown is an iconic festival accessory that we all love and remember, so what better way to celebrate its return than by teaming up with Daisy Lowe and Moonpig to give our Three+ members an even better festival experience this summer and a keepsake to take home.”
