Film celebrating forgotten Christmas birthdays is festive hit
Christmas time is here – we’re decking the halls and dressing our trees, but this year we’re also sparing a thought for those unfortunate enough to have a Christmas time birthday, as Three’s new ‘Merry Birthday’ becomes a big hit online.
Three’s festive online ad, which has already racked up over 1 million views in just 24 hours, tells the story of Noel, the boy who just like many of those born in December, has lost his birthday to Christmas. It follows his journey from being a baby, right through to adulthood showing the nuisances that his Christmas birthday brings.
The online film was created following research revealing the true plight of Christmas birthdays, with 76%of people born over the festive period wishing that their birthday fell during a different month.
Three’s research reveals that many of those born during December are unhappy that their birthdays are overlooked every year, with more than half (53%) of babies born during the festive season claiming that their friends don’t show up to celebrate their birthday opting for Christmas work parties instead.
Three is helping to make it right for everyone with Christmas birthdays across the UK by encouraging their friends, family and colleagues to wish them a Merry Birthday, via its social Christmas campaign.
Lianne Norry, Director of Brand and Comms at Three commented: “At Three we’re always looking for ways to make it right for people and our customers. We know that those born around the festive period often feel like their birthday’s are lost to Christmas so this year we’re changing that and putting December birthday’s back on the map by celebrating everyone in the UK that has a merry birthday in our new festive campaign.”
Three’s social pages are dedicated to everyone with Christmas birthdays for the whole month of December. People will have the chance to nominate their friends with December birthdays to win one of four Merry Birthday prizes and the network also has a few surprises up its sleeve for anyone whose born in December, so keep your eyes peeled for more.
Three has even teamed up with Great British Bake Off winner Edd Kimber to create the Merry Birthday Pudding, a unique take on a Christmas classic. Edd’s Merry Birthday step-by-step recipe video goes live on 10th December to help people bake their very own Merry Birthday Pudding for their friends with Christmas birthdays.
Notes to Editors
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