Day in the Life
- Job title: Sponsorship Specialist
- Function: Commercial
- Tenure: 2 Months
Tell us a little bit about yourself
My name is Ed (please don’t call me Edward!) and I currently live in Wimbledon, although will very soon be moving back to Kent where I grew up. My life has revolved around sport for as long as I can remember. Outside of work, you will either find me on the golf course, on a football pitch or in the gym. Dog lover, food lover, outdoors lover, that’s me in a nutshell!
I have worked in the sponsorship industry for around 5 years and have been very fortunate to work at some incredible events including a UEFA Champions League Final and the recent Open Championship at St Andrews. I am a newcomer to Three and as a Chelsea fan, I’m very excited to be working solely across our Chelsea partnership.
In a nutshell, describe your role and how you support our business objectives
Sponsorships allow us to place our brand in the same space as something people are passionate about. Successfully activating our properties across key passion pillars such as football, TV & music can help reach multiple and traditionally hard to reach audiences and contribute to brand and commercial success. Keeping the company vision and brand positioning close to everything we do, our key objectives are to drive brand awareness, broaden Three’s appeal, grow saliency, and ultimately try and get more devices is customers hands. With our Chelsea partnership specifically, we try to drive and maximise the partnership across all areas of the Three business and bring fans closer to the club they love.
What does a typical working day look like for you?
I know it’s cliché, but every day is different which is why I love it! Whilst one day might be quite logistical and task focused, another may require me to be creative or reactive. Whilst a lot of time will be in front of my laptop, it’s great to have the opportunity to go at Chelsea matches, run experiences and events for fans and staff or perhaps be on-site for a shoot for an upcoming campaign or content series.
I think it’s great to have a job that challenges you in different ways and sometimes takes you out of your comfort zone. Whilst my first few weeks have been focused on onboarding and asking a question a minute, I now feel like my feet are fully under the desk and I can take ownership of my role.
What is on the cards for you for the rest of the year?
From a work standpoint, the domestic football season is now in full flow with multiple matches a week and we will be looking to ensure our assets and rights are being fully utilized both internally and externally. A key focus for myself will be trying to ensure staff and the wider business are integrated into the CFC sponsorship but also that fans, customers of Three and Three+ users are engaged through the various platforms in which we have access to.
Later in the year I hope to be working across some gross ad campaigns for upcoming device launches and very soon we will be launching a fantastic campaign, but no spoiler alerts on this.
From a personal standpoint, I am very excited to be going to Canada for two weeks this month and to be moving to the green countryside of Kent.
How are you finding hybrid working now we’re back in the office?
I’m a big fan of the hybrid working scheme! As part of the sponsorship team, I am fortunate to not just be able to work from Green Park in Reading, but also access the Three hospitality suite at Stamford Bridge. My first day at Three was actually in the suite at Chelsea which was a surreal experience as a fan. My usual week involves working from Stamford Bridge on a Tuesday and the Reading office on a Wednesday which I think offers a nice work-life balance.
Give us a fun fact…
I always struggle with giving a fun fact, but I promise I’m not boring! This is more of a weird fact than fun, but I have a mild addiction to funky crew socks, specifically Stance socks. How I haven’t become a brand ambassador in the past 5 years is beyond me… but there’s still time. My less odd fun fact is that I once scored a penalty at Wembley. Sadly, there were no fans there to see it, in fact, there wasn’t actually a goalkeeper, but I usually leave that part out!