Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign

Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign

31 July 2020: Today Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to share, letting us be entertained and brought us together in recent months and going forward, as the nation becomes more connected than ever before. Recognising that the last six months have been challenging and to help keep those connections going, Three is giving a six-months half price offer* across its plans.

Launching today, ‘Keep on Connecting’  shows how life has been predominately viewed through our phone or laptop screens, where viewers can enjoy relatable segments that include home haircut casualties (from the ‘bad’, the ‘bowl’ and the ‘barber’), fitness influencer workouts and keeping in touch with loved ones via video calls. The ad, featuring the dance anthem ‘Ride On Time’ by Black Box, is supported by a six-months half-price offer on selected Three tariffs to help continue those memorable connectivity moments.

Elaine Carey, Chief Commercial Officer at Three, said, “As challenging as this year has been, it’s one which has brought people closer together, despite us actually being apart. Not being able to meet face to face means we’ve found new ways to connect. From virtual pub quizzes to family TikTok dances, the ways that we keep in touch and socialise has changed. Which is why we are giving our customers ‘six-months half price’ on us, as we encourage the nation to ‘Keep on Connecting’.”

The campaign launches on Three UK’s Instagram, Twitter and Facebook channels from today (Friday 31 July), and will premiere during The Voice Kids on ITV1 at 20:30 tomorrow (Saturday 1 August). ‘Keep on Connecting’ was created by Wieden+Kennedy London, supported by media planning from Zenith.

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