Three UK to Offer the New iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3

The latest iPhone models, Apple Watch lineup and AirPods Pro 3 are available to pre-order now 

Three UK will offer the latest iPhone generation, the latest Apple Watch lineup, and AirPods Pro 3. All four iPhone models — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — feature the Center Stage front camera for next level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance, and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to Ceramic Shield 2. Apple Watch Series 11 offers sleep score, along with up to 24 hours of battery life and a display that’s 2x more scratch-resistant. Apple Watch SE 3 includes advanced health capabilities, an Always-On display, fast charging, and more, while Apple Watch Ultra 3 brings satellite communications including Emergency SOS via satellite*, 42-hour battery life, and powerful new health insights. AirPods Pro 3 feature a new design and incredible sound quality, the world’s best in-ear Active Noise Cancellation of any wireless headphones¹, hands-free Live Translation, exceptional in-ear fit and stability, heart rate sensing during workouts, and extended battery life.

Customers will be able to pre-order the latest iPhone models, the new Apple Watch lineup and AirPods Pro 3 on 12th September at 1pm, with availability beginning 19th September. For more details on pricing and data plans, please visit www.three.co.uk

Three UK is making the latest Apple products more accessible than ever, with flexible plans that deliver value and choice. Customers can get iPhone 17 Pro 256GB with unlimited data, calls and texts for £40 upfront cost, and from £50.89 per month,** or Apple Watch Series 11 40mm for £15 upfront and £19.13 per month. Three customers will receive more coverage, faster speeds and fewer not spots, as they can automatically connect to the best coverage available – whether that’s on the Vodafone or Three network – at no extra cost.

On Three Your Way plans***, customers benefit from 5G included at no extra cost, Paramount+ access, inclusive roaming in over 160 worldwide destinations, up to three years’ 0% interest financing, extended iPhone warranties, and even a free screen repair. In addition, the Three+ app offers weekly perks and deals from leading brands across food and drink, entertainment, days out, wellbeing and shopping, delivering flexibility, reliability, and offers that go beyond connectivity.

The latest iPhone models

iPhone 17 is packed with features users will enjoy every day, including the Center Stage front camera for next level selfies, a fantastic 48MP Dual Fusion camera system, a bigger and brighter display with ProMotion up to 120Hz, and the new Ceramic Shield 2 with 3x better scratch resistance. iPhone 17 is available in five beautiful colors: black, lavender, mist blue, sage, and white.

The all-new iPhone Air is the thinnest iPhone ever made and more durable than any previous iPhone, delivering pro performance, amazing new 48MP Fusion camera system, and fantastic all-day battery life. The breakthrough design is only possible with Apple silicon. With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. iPhone Air is available in space black, cloud white, light gold, and sky blue.

iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. With a striking new design powered by the A19 Pro chip, they feature the best-ever performance, battery life, and camera systems in an iPhone. That includes three 48MP Fusion camera system and pro-level video features — these are the first smartphones to support ProRes RAW and genlock, a technique used to precisely synchronize video across multiple cameras and inputs. Both models are available in cosmic orange, deep blue, and silver.

iPhone Air features an eSIM-only design that helps make it unbelievably thin and light while still delivering all-day battery life.² iPhone 17 Pro models are now eSIM-only as well, enabling a larger battery and up to 39 hours of video playback—two hours longer than before.²  With eSIM, users can quickly activate service, store multiple plans on one device, and enjoy greater flexibility, convenience, security, and seamless connectivity— especially when traveling. Three supports eSIM Quick Transfer, making it easy to move your number to a new iPhone, and with eSIM Carrier Activation, Three can digitally assign your eSIM directly to your iPhone. iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities,³ and meaningful improvements to the apps users rely on every day.

The new Apple Watch lineup

Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. It brings up to 24 hours of battery life and Ion-X glass that’s 2x more scratch-resistant and 5G cellular capabilities, all in its thinnest and most comfortable design. Apple Watch SE 3 offers remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. It features advanced health features like sleep score, retrospective ovulation estimates, and wrist temperature sensing for richer Vitals app data. The S10 chip powers an Always-On display, double tap and wrist flick gestures, on-device Siri, and fast charging. It also offers 5G cellular capabilities and a cover glass that is more durable than ever.

Apple Watch Ultra 3, the most advanced Apple Watch, seamlessly shifts between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion. It features the most accurate GPS in a sports watch and up to 42 hours of battery life — with up to 72 hours in Low Power Mode.

Apple Watch Series 11 is available in aluminum — including a new space gray, as well as jet black, rose gold, and silver — and also in polished titanium in natural, gold, and slate. Apple Watch SE 3 is available in midnight and starlight aluminum cases, and Apple Watch Ultra 3 is available in natural or black titanium.

AirPods Pro 3

AirPods Pro 3 deliver unbelievable sound quality and the in-ear Active Noise Cancellation (ANC) — removing up to 2x more noise than the previous generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate⁴ and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.⁵

For more details on pricing and data plans, please visit www.three.co.uk/

For more details on Apple products, please visit www.apple.com.

¹ Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.

² Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.

³ Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.

⁴ Heart rate sensing with AirPods Pro 3 and Powerbeats Pro 2 during workouts is available in the Fitness app on iPhone with iOS 26, iPad with iPadOS 26, and Apple TV with tvOS 26 when also paired with iPhone or Apple Watch. Apple Fitness+ requires a subscription.

⁵ Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence-enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). Later this year, Live Translation on AirPods and in Phone and FaceTime will add language support for Italian, Japanese, Korean, and Chinese (simplified).

Some features may not be available in all regions or languages. For more information, see Feature Availability (https://www.apple.com/ios/feature-availability/).

*Emergency SOS requires a satellite connection, cellular connection or Wi‑Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com/en-gb/108374 and apple.com/uk/watch/cellular for more information. 

**Costs are based on a 24-month airtime plan and 36-month device plan for iPhone models and a 24-month smartwatch pairing plan and 36-month device plan alongside an airtime plan for Apple Watch. For further pricing information visit www.three.co.uk

***Available on Value and Complete ‘Three Your Way’ plans. Screen repair only available on 24-month Complete plan, when taken with a device. For more information on Three Your Way plans visit www.three.co.uk/why-three/three-your-way