Mobile operator 3 has signed an exclusive deal to sponsor Original Comedy on Channel 4. In a series of light-hearted idents, 3 shows its humourous side by poking fun at what people love and hate about using the internet.
The sponsorship deal, which runs until the end of 2009, supports a bevy of comic geniuses across a range of channels including Channel 4, E4, More4 and 4onDemand. Shows included are BAFTA nominated comedies Star Stories and Peep Show, the established hit series 8 out of 10 Cats hosted by Jimmy Carr, as well brand new shows such as an entertainment chat show with Alan Carr.
Up-and-coming comedian Spencer Brown kicks off 3’s series of idents, the concept behind which is a ‘live’ stand-up set based entirely on Mobile Internet. He’ll share his surreal observations about how we use the internet on our phones, what we can’t live without and what drives us round the bend. Like start-up comic Spencer, the idents position 3 as equally on the rise and puts them one laugh ahead of competitors.
Alan Doyle, Director of Integrated Communications says:
“Sponsorship of Channel 4's comedy stream is a great fit for us as a brand. Like Channel 4, we like to push the boundaries of our industry. And while we strive for constant improvement to the status quo for our customers, we try not to take ourselves too seriously. These are values that are important to us, and we hope that this deal will help us share them with the 16-34 year old audience that the broadcaster's award-winning programming attracts.”
3’s sponsorship series kicks off on 16 May with Greatest Comedy Catchphrases on E4, closely followed on the 20 May with Ricky Gervais. Don’t miss it!
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Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.
We want to give customers a quality mobile experience and address the industry issues that frustrate them.
We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.
We continue to look at ways of improving the experience we offer our customers.
Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.
We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.
Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.
For more information visit www.three.co.uk.