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3 gets giggly with Channel 4 Original Comedy sponsorship.

15 May 2009

Mobile operator 3 has signed an exclusive deal to sponsor Original Comedy on Channel 4. In a series of light-hearted idents, 3 shows its humourous side by poking fun at what people love and hate about using the internet.

The sponsorship deal, which runs until the end of 2009, supports a bevy of comic geniuses across a range of channels including Channel 4, E4, More4 and 4onDemand. Shows included are BAFTA nominated comedies Star Stories and Peep Show, the established hit series 8 out of 10 Cats hosted by Jimmy Carr, as well brand new shows such as an entertainment chat show with Alan Carr.

Up-and-coming comedian Spencer Brown kicks off 3’s series of idents, the concept behind which is a ‘live’ stand-up set based entirely on Mobile Internet. He’ll share his surreal observations about how we use the internet on our phones, what we can’t live without and what drives us round the bend. Like start-up comic Spencer, the idents position 3 as equally on the rise and puts them one laugh ahead of competitors.

Alan Doyle, Director of Integrated Communications says:

“Sponsorship of Channel 4's comedy stream is a great fit for us as a brand. Like Channel 4, we like to push the boundaries of our industry. And while we strive for constant improvement to the status quo for our customers, we try not to take ourselves too seriously. These are values that are important to us, and we hope that this deal will help us share them with the 16-34 year old audience that the broadcaster's award-winning programming attracts.”

3’s sponsorship series kicks off on 16 May with Greatest Comedy Catchphrases on E4, closely followed on the 20 May with Ricky Gervais. Don’t miss it!

- Ends –

Contact information.

Elisabeth Middlemass
Name
Elisabeth Middlemass
Job Title
Division
Phone
020 7009 3116
Fax
Mobile
Email
elisabeth@3-monkeys.co.uk
Three Consumer PR Team
Name
Three Consumer PR Team
Job Title
Division
Phone
020 7009 3142
Fax
Mobile
Email
Three@3-monkeys.co.uk

About Three

Three is a communications company focused on bringing the benefits of the internet to mobile.  We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.

Our high speed, DC-HSDPA network already covers 80% of the UK population and we will be adding LTE 4G services to the network later this year. HSPA+ technology, covers 98% of the UK population. We will add 4G to our network from December 2013, with 50 cities covered by the end of 2014 and 98% of the population covered by 4G by the end of 2015.

Today, we have over 13,400 sites in our network and plan to add another 5,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.

Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense

For more information on our new Pay-As-You-Go tariff, please visit: http://www.three.co.uk/Store/Pay_As_You_Go_Price_Plans