Mobile operator 3 has signed an exclusive deal to sponsor Original Comedy on Channel 4. In a series of light-hearted idents, 3 shows its humourous side by poking fun at what people love and hate about using the internet.
The sponsorship deal, which runs until the end of 2009, supports a bevy of comic geniuses across a range of channels including Channel 4, E4, More4 and 4onDemand. Shows included are BAFTA nominated comedies Star Stories and Peep Show, the established hit series 8 out of 10 Cats hosted by Jimmy Carr, as well brand new shows such as an entertainment chat show with Alan Carr.
Up-and-coming comedian Spencer Brown kicks off 3’s series of idents, the concept behind which is a ‘live’ stand-up set based entirely on Mobile Internet. He’ll share his surreal observations about how we use the internet on our phones, what we can’t live without and what drives us round the bend. Like start-up comic Spencer, the idents position 3 as equally on the rise and puts them one laugh ahead of competitors.
Alan Doyle, Director of Integrated Communications says:
“Sponsorship of Channel 4's comedy stream is a great fit for us as a brand. Like Channel 4, we like to push the boundaries of our industry. And while we strive for constant improvement to the status quo for our customers, we try not to take ourselves too seriously. These are values that are important to us, and we hope that this deal will help us share them with the 16-34 year old audience that the broadcaster's award-winning programming attracts.”
3’s sponsorship series kicks off on 16 May with Greatest Comedy Catchphrases on E4, closely followed on the 20 May with Ricky Gervais. Don’t miss it!
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Three is a communications company that strives to make mobile better for UK consumers. Three carries 45% of the UK’s mobile data and its 3G network covers 98% of the UK population.
Three was the first UK network to introduce all you can eat data and offer 4G at no extra cost. It lets customers roam abroad with their domestic bundle for no extra charge. Calling 0800 numbers is free on all new plans. In April 2015, Three will add Spain and New Zealand to its 16 Feel At Home destinations.
Three is rated the UK’s Most Reliable Network by YouGov. TrustedReview’s named Three its Best Mobile Network 2014. Three won six awards including Best Pay Monthly Mobile Network at the uSwitch Mobile Awards 2014.
Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and in its 347 retail stores.
For more information visit www.three.co.uk.