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iPad the gift which keeps on giving

06 January 2011

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Contracts / Tariffs
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Mobile internet / Communications services
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Mobile operator Three has released details of how its new Apple iPad owners used this year’s most wanted tech gift over the festive period.

The figures released by Three show iPads were not just used to play, surf and learn, but were part of the changing way in which people contacted friends and family over the Christmas and New Year period.

The top applications downloaded were Maps, then Skype – as people took advantage of new means of communication to get in touch with friends and family for free - Angry Birds, eBay, Google apps – such as YouTube – and then Sky Sports News.

The statistics might also suggest new iPad owners went on to use their new gadget to help them get rid of unwanted Christmas presents in the days after December 25th.

Of the services Three’s iPad customers accessed in the period following Christmas day, Google’s search engine came out top, followed by Apple’s iTunes, and then social media service Facebook.

Notably popping up in fourth came internet auction house eBay – as people bought, sold or browsed for goods on the site - followed by email clients in fifth.

Meanwhile in terms of the top services used on iPad’s via Three’s 3G network in terms of volume of data, navigation came first, followed by news services, then games, entertainment and lastly travel sites.

The statistics also show that in terms of the busiest times of the day for iPad customers, the majority of people had their iPad up and running by 10am and stayed active until 9pm, peaking shortly after 6pm.

Other network insights show that:

- 5pm saw the most iPad users logging onto the Internet on New Year’s Eve, as people sent early New Year messages on email, Skype, Facebook and other social media services or looked up travel times or events.

- On Christmas Day, iPad 3G data use leapt up by 33 per cent immediately after midday, with 10pm on Christmas night proving to be the most popular time.

- Boxing Day was the busiest day of all according to the volume of traffic generated by Three’s 3G iPad customers.

Charlotte Blanchard, Three’s Director of Internet Services and Products, said: “The iPad is an incredibly versatile device, and it’s clear our customers are using it to enhance their lives, whether by staying in touch with friends and family, looking up news, selling things on eBay or just browsing the web.”

Contact information.

Three Corporate PR Team
Name
Three Corporate PR Team
Job Title
Division
Phone
020 3725 2339
Fax
Mobile
Email
three@mww.com
Three Consumer PR Team
Name
Three Consumer PR Team
Job Title
Division
Phone
020 7234 9150
Fax
Mobile
Email
three@cowpr.com

About Three

Three is a communications company. We are focused on challenging the industry to make mobile better for everyone.

We want to give customers a quality mobile experience and address the industry issues that frustrate them. 

We were the first UK network to introduce all-you-can-eat data and offer 4G at no extra cost. We let customers roam abroad with their domestic bundle for no extra charge and do not charge for calling 0800 numbers.

We continue to look at ways of improving the experience we offer our customers.

Three carries over 45% of the UK’s mobile data. Our 3G network covers 98% of the UK population.

We launched 4G in 2014 and plan to have 50 cities and 200 towns covered by 4G by December 2014. By the end of 2015 98% of the population will be able to access 4G through a combination of new sites and deploying new spectrum.

Three is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 345 retail stores.

For more information visit www.three.co.uk.