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Three to offer latest technology as standard with no price premium.

04 February 2013

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Three UK today made a public commitment to offer Ultrafast services as a standard feature on all its smartphone price plans.

LTE, otherwise known as 4G, will be added to Three’s Ultrafast network later this year. Unlike some other UK mobile operators, it will be available across all existing and new price plans without customers needing to pay a premium fee to ‘upgrade’.

Three’s Ultrafast network, currently supported by DC-HSDPA technology, already covers 55% of the UK population with an initial focus on 50 towns and cities. It will reach 80% population coverage by the end of March and in the second half of this year it will incorporate 1800Mhz spectrum already acquired by Three to add even more coverage and capacity.

Any customer with an Ultrafast ready device can already enjoy great speeds on Three’s Ultrafast network without paying a premium or needing to swap SIM cards or price plans. LTE will be available as standard with all customers’ price plans when the roll-out begins later this year.

“Our customers choose Three because they love the internet and know they can get great speeds and great value on our award-winning network,” said Three UK chief executive Dave Dyson.

“As we add the next wave of technology to our Ultrafast network, we’ve listened to our customers and thought long and hard about the right way to do it. We don’t want to limit Ultrafast services to a select few based on a premium price and we’ve decided our customers will get this service as standard.

With Three, it’s simple, great value and Ultrafast. What you might expect from the network that was built for the internet.”

Customers with Ultrafast ready devices, including the Apple iPhone 5, Nokia Lumia 920, Sony Xperia Z, Apple iPad mini and Apple iPad with Retina display, can already enjoy Three’s Ultrafast network and will also be able to use the 1800Mhz spectrum when it is added later this year. Device choice is growing rapidly with new Ultrafast ready LTE versions of the Samsung Galaxy S III and Galaxy Note II being launched on Three within the next month, and the BlackBerry Z10 launching mid-February.

Contact information.

Three Corporate PR Team
Name
Three Corporate PR Team
Job Title
Division
Phone
020 3725 2339
Fax
Mobile
Email
three@mww.com

About Three

Three is a communications company that strives to make mobile better for UK consumers. Three carries 45% of the UK’s mobile data and its 3G network covers 98% of the UK population. 

Three was the first UK network to introduce all you can eat data and offer 4G at no extra cost. It lets customers roam abroad with their domestic bundle for no extra charge. Calling 0800 numbers is free on all new plans. In April 2015, Three will add Spain and New Zealand to its 16 Feel At Home destinations. 

Three is rated the UK’s Most Reliable Network by YouGov. TrustedReview’s named Three its Best Mobile Network 2014. Three won six awards including Best Pay Monthly Mobile Network at the uSwitch Mobile Awards 2014. 

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and in its 347 retail stores.  

For more information visit www.three.co.uk.