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26 Oct 2010 12:56
Three rated best mobile broadband provider second time running by YouGov Survey
 
 


• Three rated best network for iPhone

• Three rated best network for speed and value by smartphone customers using mobile internet


The UK’s biggest 3G network has been rated best mobile broadband provider for the second time running in an independent survey of UK consumers.

In the latest independent YouGov DongleTracker survey of Mobile Broadband users, Three outperformed other networks to take home the award for best mobile broadband provider, with customers rating Three as having the fastest connection speeds, as well as being number one for reliability, ease of use and value for money.

At the same time, YouGov SMIX* and iPhone survey** results see Three rated as the best network for speed and value by Smartphone customers using mobile internet and as the best network for the iPhone. In fact, Three’s smartphone customers are more likely to recommend their network than the customers of any other operator.

Three’s Director of Mobile Broadband, Joe Parker, said: “We’re thrilled that our customers have rated us the Number One Mobile Broadband provider in the UK for the second time running, but also that smartphone users, including iPhone customers, are seeing the value of our strong 3G network. It’s a huge accolade and we can’t thank our customers enough.

“At Three we’re always looking at how we can evolve our offerings to best meet our customers’ needs and hope that we can continue to impress them.”

The YouGov DongleTracker survey asked more than 2,000 customers from Three, Vodafone, Orange, O2 and T-Mobile, along with smaller providers, to rate the level of service they got from their provider on fifteen key points including installation of software, network coverage, getting connected, staying connected, reliability during the day and during the evening, download speeds, upload speeds, ease of use, customer services, billing and overall quality. Customers rated Three the best in eight of these categories.

These accolades come shortly after Three marked the completion of its massive three-year long network upgrade, which has seen heavy investment in improving data speeds and strengthening the 3G network as data usage on mobile devices continues to increases dramatically. This has added move coverage, equivalent in size to an area double the size of Wales, to what was already Britain’s biggest 3G network. As well as network improvements, Three continues to provide the best Mobile Broadband contract deals available, such as £15 for 15GB, great value PAYG offers and the UK’s most competitive iPad tariffs. Three has the largest share of the UK mobile broadband market - at around 35% - and has been the market-leader since launching the country’s first high-speed mobile data service in September 2007.


Notes to Editors:

* Figures from the independent YouGov Smartphone, mobile internet, experience report wave 4 (Sept 10). Total sample size was 4,053 adults, of which 2,160 used Smartphones. 3’s smartphone mobile internet sample was 128 users. This is the fourth wave of an independent study. Fieldwork was undertaken between 7th September and 9th September 2010. The survey was carried out online. The figures have not been weighted. MVNOs have been excluded.

** Figures from the independent YouGov iPhone iTrack report wave 2 (Sept 10). Total sample size was 1,880 adults that owned an Apple iPhone. 3’s iPhone sample was 98 users. This is the second wave of an
independent study. Fieldwork was undertaken between 29th September and 1st October 2010. The survey was carried out online. The figures have not been weighted. MVNOs have been excluded.



 

For more information contact:

James Rowe
3 Monkeys
e: james.rowe@3-monkeys.co.uk
 

Three Consumer PR Team
t:020 7009 3142
e: Three@3-monkeys.co.uk
 

About Three UK

Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built an award-winning high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.

Three facts about Three:

-     Three launched the UK's first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.

-     Three is the fastest growing network in the UK.   

-     Three took first place in 8 out of 11 categories in the most recent YouGov Tablet Survey, and took top spot for 6 out of the 7 data categories in the most recent YouGov iPhone survey. Three also came first in the most recent uSwitch Best Network awards. For more info visit www.three.co.uk/awards.

 

For more information about Three UK, please visit www.three.co.uk or call the Three Media Office on 0845 6038333.



About the YouGov DongleTracker study

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 3,889 adults, of which 2,025 used mobile broadband by means of a dongle, modem stick, or datacard. Three’s mobile broadband sample was 621 users. This is the tenth wave of an independent study. Fieldwork was undertaken between 8th October to 18th. October 2010. The survey was carried out online. The figures have not been weighted. MVNOs have been excluded
 

 
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04/05/2010 08:37:00
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