December 15th 2010: London: Mobile network Three has opened up data on its ground-breaking tariff The One Plan.
From today Three moves away from a world of data allowances, to give The One Plan customers all-you-can-eat data, challenging the limited offers and additional charges other operators levy on smartphone users.
The change is aimed at giving customers peace of mind when it comes to data – so they can surf, email, update, watch, listen or play freely on their smartphone - making the most of all it can do.
This is the second time Three has challenged the UK mobile industry with The One Plan.
When The One Plan was introduced in July it was designed to be the most competitive offer on the market – giving customers all the calls and texts they need each month for one simple and affordable price, along with 1GB of data.
But customers say the fear of incurring unexpected data charges is one of the biggest barriers to really making the most of the new smartphone world. With the advent of high definition videos and games, not to mention apps, maps, social media updates, emails music, video calls and much, much more usage will continue to grow and with it the need for a plan that provides reassurance.
So, to ensure our customers continue to experience peace of mind, on the UK’s biggest and best network for smartphones, Three has decided to buck the trend and give people all-you-can-eat data on The One Plan.
While other operators are restricting the data their customers can use before they get hit with out-of-bundle data charges, on The One Plan all limits have been lifted on the amount of data you can consume on your mobile.
Sales and Marketing Director, Marc Allera, said: “The One Plan was already a market-changing offer – we’ve just made it even better.
“At Three we’ve built a network with the scale and scope to meet people’s data needs both now and into the future – and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever.”
“Everyday thousands of customers buy a smartphone on a two-year contract. The trends clearly show usage grows over time. With its all-you-can-eat data The One Plan will still fit your needs no matter how much data you use.'
“We expect to see more people using mobiles than PCs to access the internet by 2015. all-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.”
The One Plan now offers customer 2,000 any-network minutes, 5,000 Three-to-Three minutes, 5,000 texts and all-you-can-eat data - all from just £25 a month.
Three came first in the most recent YouGov Smartphone Mobile Internet Experience report, and the YouGov iPhone survey, as the number one network in the UK for speed and value.
Following a £400m project to upgrade and improve Three’s 3G network – which was already the biggest in the UK – it now covers more than 97.3% of the UK population.
Three is a communications company focused on bringing the benefits of the internet to mobile. We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.
Our high speed, DC-HSDPA network already covers 80% of the UK population and we will be adding LTE 4G services to the network later this year. HSPA+ technology, covers 98% of the UK population. We will add 4G to our network from December 2013, with 50 cities covered by the end of 2014 and 98% of the population covered by 4G by the end of 2015.
Today, we have over 13,400 sites in our network and plan to add another 5,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.
Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense
For more information on our new Pay-As-You-Go tariff, please visit: http://www.three.co.uk/Store/Pay_As_You_Go_Price_Plans