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Three extends all-you-can-eat mobile data offer to every customer.

27 September 2011

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Plans
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Products & Services

Freedom and peace of mind for smartphone customers

for just £3 extra per month.

London 27/9/11: From October 7th all of Three’s new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.

The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.

The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.

Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.

“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.

“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”

So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.

Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.

The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.

The new Talk & Text plans, which start from £18 a month with a handset, are as follows:

Talk 300/500/900 with all-you-can-eat data

· 300/500/900 minutes or texts
· All-you-can eat data

Text 100/300/500/900 with all-you-can-eat data

· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data

Contact information.

James Rowe
Name
James Rowe
Job Title
Division
3 Monkeys
Phone
Fax
Mobile
Email
james.rowe@3-monkeys.co.uk
Three Consumer PR Team
Name
Three Consumer PR Team
Job Title
Division
Phone
020 7234 9150
Fax
Mobile
Email
three@cowpr.com
Parys Communications
Name
Parys Communications
Job Title
Division
Parys
Phone
Fax
Mobile
Email
three@parys.com

About Three

Three is a communications company that strives to make mobile better for UK consumers. Three carries 45% of the UK’s mobile data and its 3G network covers 98% of the UK population. 

Three was the first UK network to introduce all you can eat data and offer 4G at no extra cost. It lets customers roam abroad with their domestic bundle for no extra charge. Calling 0800 numbers is free on all new plans. In April 2015, Three will add Spain and New Zealand to its 16 Feel At Home destinations. 

Three is rated the UK’s Most Reliable Network by YouGov. TrustedReview’s named Three its Best Mobile Network 2014. Three won six awards including Best Pay Monthly Mobile Network at the uSwitch Mobile Awards 2014. 

Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and in its 347 retail stores.  

For more information visit www.three.co.uk.