London 27/9/11: From October 7th all of Three’s new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.
The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.
The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.
Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.
“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.
“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”
So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.
Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.
The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.
The new Talk & Text plans, which start from £18 a month with a handset, are as follows:
Talk 300/500/900 with all-you-can-eat data
· 300/500/900 minutes or texts
· All-you-can eat data
Text 100/300/500/900 with all-you-can-eat data
· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data
Three is a communications company focused on bringing the benefits of the internet to mobile. We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.
Our high speed, DC-HSDPA network already covers 80% of the UK population and we will be adding LTE 4G services to the network later this year. HSPA+ technology, covers 98% of the UK population. We will add 4G to our network from December 2013, with 50 cities covered by the end of 2014 and 98% of the population covered by 4G by the end of 2015.
Today, we have over 13,400 sites in our network and plan to add another 5,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.
Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense
For more information on our new Pay-As-You-Go tariff, please visit: http://www.three.co.uk/Store/Pay_As_You_Go_Price_Plans