This content requires the Adobe Flash Player.
Get Flash
27 Sep 2011 11:00
Three extends all-you-can-eat mobile data offer to every customer.
Freedom and peace of mind for smartphone customers
for just £3 extra per month.
London 27/9/11: From October 7th all of Three’s new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.
The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.
The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.
Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.
“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.
“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”
So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.
Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.
The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.
The new Talk & Text plans, which start from £18 a month with a handset, are as follows:
Talk 300/500/900 with all-you-can-eat data
· 300/500/900 minutes or texts
· All-you-can eat data
Text 100/300/500/900 with all-you-can-eat data
· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data
For more information contact:
About Three UK
Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built an award-winning high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.
Three facts about Three:
- Three launched the UK's first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.
- Three is the fastest growing network in the UK.
- Three took first place in 8 out of 11 categories in the most recent YouGov Tablet Survey, and took top spot for 6 out of the 7 data categories in the most recent YouGov iPhone survey. Three also came first in the most recent uSwitch Best Network awards. For more info visit www.three.co.uk/awards.
For more information about Three UK, please visit www.three.co.uk or call the Three Media Office on 0845 6038333.
Three Group A division of Hutchison Whampoa, the Three Group together with Hutchison Telecommunications International Limited, is the leading global player in the 3G arena, holding licences in 11 markets with total population coverage of approximately 175 million. The Three Group has built an entirely new mobile broadband network, achieving probably the fastest rollout of a radio network in the entire telecom industry. Marketed globally under the Three brand, the group was the first operator in the world to provide dual-mode 3G services. To date, commercial 3G services have been launched in Italy, the UK, Australia, Austria, Sweden, Denmark, Hong Kong and Ireland. Hutchison announced more than 29.7 million customers in March 2011. For more information about Three, please visit
www.three.com