Three is extending its Feel At Home proposition to the USA, Indonesia, Sri Lanka and Macau. Feel At Home allows customers to use their UK allowances to use data, text, call home and receive calls from home when abroad in certain countries. Feel At Home now operates in 11 destinations around the world.
Commenting on Feel at Home, Dave Dyson, Chief Executive of Three, said: “We want customers to get the most out of their devices at home or abroad. High roaming charges stop people enjoying their phones while they’re away and Feel At Home is the antidote to that.
“Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon.”
As part of its quarterly business update Three outlined how popular propositions like Feel At Home and 321 pay-as-you-go helped Three increase its total active customers to 7.8 million - a 9.7% increase since Q3 2012. Three added close to 300,000 net new customers in Q3.
Richard Woodward, Chief Financial Officer, said: “With a strong network foundation in place and a growing brand reputation, we’ve seen another quarter of improving profitability. We have also continued our customer growth in both the contract and prepaid markets through simple and enjoyable propositions like Feel at Home and 321. With nearly 8 million customers now on the Three network this is an excellent platform to continue to grow our financial performance.”
Three also confirmed its 4G rollout plans. From 2nd December, Three started upgrading customers with a 4G-ready device, so they can access the latest high-speed data technology when they are in an area with 4G coverage. This rollout will accelerate in January, with all customers with a compatible device able to access 4G at no extra cost by the end of Q1 2014 when they are in an area with 4G coverage.
Three aims to cover 50 cities with 4G by the end of 2014 and 98% of the population by the end of 2015.
Dave Dyson, said: “We are building a brand and network that encourages and enables customers to enjoy the mobile internet. Customers are using more data than ever on Three, far more than on any other network. As we add 4G capacity to the network, this experience will only get better.”
- ENDS -
Notes to editors.
Based on the latest Enders Analysis research from June 2013, Three now carries 41.5% of data traffic in the UK. EE carries 29%, O2 carries 20% and Vodafone carries 9.5%.
Feel At Home will be available in the USA, Indonesia, Sri Lanka and Macau from 4th December 2013. Feel At Home is already available in the Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark.
Customers can use their UK price plan to use text, call the UK, receive calls from the UK and use data in these countries. It makes roaming simpler for customers, encourages them to enjoy the mobile internet while they’re abroad and will stop bill shock from roaming charges.
Three is the only operator in the UK to offer the same in-country mobile phone and mobile broadband rates for no extra charge while abroad. Customers can roam on to any available networks in these destinations – not just Three operations.
If customers exceed the limits of their current price plan then they will still benefit from special roaming rates that are lower than Three’s standard roaming rates.
Three is a communications company focused on bringing the benefits of the internet to mobile. We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.
Our high speed, DC-HSDPA network already covers 86% of the UK population and we will be adding LTE 4G services to the network later this year. HSPA+ technology, covers 98% of the UK population. We started adding 4G to our network in December 2013, targeting 50 cities by the end of 2014 and 98% of the population by the end of 2015.
Today, we have nearly 14,000 sites in our network and plan to add another 3,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.
Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense