Skip to main content

THREE ABOLISHES OUT-OF-BUNDLE DATA CHARGES ON ALL NEW CONTRACTS.

07 March 2012

Categories.:
Contracts / Tariffs
Categories.:
Products & Services

New streamlined price plans offer ‘fear-free’ internet for all and all-you-can-eat data from just £18 per month.

On 8th March, Three will launch a new range of price plans that bring an end to out-of-bundle data charges for all new smartphone contract customers.

New customers will be able to choose a plan with Three’s ground-breaking all-you-can-eat data offering, or a 250MB allowance with a guarantee of no out of bundle data charges; giving them a fear-free mobile internet experience. They can then choose from a simple range of minute options to create the best value plan for their needs.

The new plans have been driven by the massive increase in mobile data usage over the last 18 months, and insight from customers that they want to keep better control of their costs. They ensure that smartphone customers can enjoy all the benefits of internet on the move, without fear of data bill shock.

For customers wanting plenty of everything, The One Plan - the original all-you-can-eat data plan - continues to offer all-you-can-eat data and more than enough minutes and texts. Alongside it, Three now introduces two new tariff families, with data firmly at their heart.

The new Ultimate Internet plans start from just £18, offering all-you-can-eat data for customers who want to fully embrace mobile internet without feeling restricted or worrying about the cost. While for those more occasional users wanting to discover the mobile internet, the Essential Internet plans include a 250MB allowance with absolutely zero chance of out-of-bundle data charges.

Essential Internet customers who decide they want more data during the month can either buy a 250MB add-on for £2 or an all-you-can-eat add-on for £5, each of which lasts for 30 days. Customers receive text alerts if they reach their data limits ensuring that they are always in complete control. Additionally they can change to an Ultimate Internet plan at any point, making their contract totally future-proofed as their usage changes over time.

Thomas Malleschitz, marketing director at Three says: "These new plans see the end of out-of-bundle data charges. Three is built for the mobile internet, it’s at the heart of everything we do and that’s reflected in these new plans. Mobile internet usage is continuing to increase at lightning speed, customers are beginning to prioritise data and they rightfully expect their network to allow them to do so without hitting them with extra charges.

“We’re responding to this hunger for data and desire for control by creating a set of price plans that allow our customers to get the very best out of their smartphone, giving them the freedom to download their favourite music and apps, browse the internet and stay connected without having to worry about high bills.”

Three has offered truly unlimited all-you-can-eat data on The One Plan since December 2010. All-you-can-eat data has also been rolled-out on PAYG from as little as £15, to one month rolling SIM-only packages, and then from October 2011 offered as an add-on to all contract customers giving them all-you-can-eat data for as little as £18 per month.



Essential

Ultimate

The One Plan

100

300

500

100

300

500

1000

Data

250MB

All-you-can-eat data

Minutes

100

300

500

100

300

500

1000

2000 + 5000 Three-Three minutes

Texts

5000

Samsung Galaxy Ace

£15

Samsung Galaxy SII

£27

iPhone 4S 16GB

£36

HTC Wildfire S

£20

Samsung Galaxy Ace

£18

Samsung Galaxy SII

£30

Sony Ericsson

Arc S

£25

iPhone 4S 16GB

£36 (£49 upfront)

Samsung Galaxy SII

£34

Nokia Lumia 800

£30

iPhone 4S 16GB

£36 (£69 upfront)

Samsung Galaxy SII

£36

iPhone 4 8GB

£36

Contact information.

James Rowe
Name
James Rowe
Job Title
Division
3 Monkeys
Phone
Fax
Mobile
Email
james.rowe@3-monkeys.co.uk
Three Consumer PR Team
Name
Three Consumer PR Team
Job Title
Division
Phone
020 7009 3142
Fax
Mobile
Email
Three@3-monkeys.co.uk
Follow @ThreeUK on Twitter for the latest product announcements.

About Three

Three is a communications company focused on bringing the benefits of the internet to mobile.  We offer attractive pricing, all-you-can eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.

Our high speed, DC-HSDPA network already covers 80% of the UK population and we will be adding LTE 4G services to the network later this year. HSPA+ technology, covers 98% of the UK population. We will add 4G to our network from December 2013, with 50 cities covered by the end of 2014 and 98% of the population covered by 4G by the end of 2015.

Today, we have over 13,400 sites in our network and plan to add another 5,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.

Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense

For more information on our new Pay-As-You-Go tariff, please visit: http://www.three.co.uk/Store/Pay_As_You_Go_Price_Plans