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09 Jan 2012 13:32
SMARTPHONES DRIVE HUGE NEW YEAR’S EVE DATA SURGE
Smartphones and Facebook helped to drive a massive 500% surge in New Year’s Eve handset data in just 12-months, according to mobile firm Three.
The amount of data Three’s smartphone customers used on New Year’s Eve leapt from 14 terabytes (TBs) in 2010 to a massive 80TBs in 2011.
To put it in perspective, it’s the equivalent of almost 21m MP3 tracks, or roughly 118,000 DVD movies, downloaded onto smartphones in the UK in just 24-hours.
The trend continued through New Year’s Day, with 74TBs used compared to 14TBs the year before.
Facebook was one of the most popular services as people rung in the New Year, with a 20% jump in traffic between midnight and 1am.
Three expects smartphone adoption among customers to reach almost 100% this year, as more and more people realise their capabilities.
Traditional mobile traffic grew too, but this growth was hugely outstripped by data. SMS levels grew from 36m on New Year’s Eve 2010, to 46m this year, while calls went from 19m last year to 21m.
Three’s Marketing Director Thomas Malleschitz, said: “It’s a phenomenal amount of growth and shows just how much smartphones are changing the way our customers communicate. This kind of demand vindicates Three’s focus on building a network designed for the internet.
“It also shows just how important data bundles are becoming – and of course the value of plans which offer genuinely All-you-can-eat handset data allowances.”
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About Three UK
Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built an award-winning high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.
Three facts about Three:
- Three launched the UK's first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.
- Three is the fastest growing network in the UK.
- Three is rated the Number 1 network for Smartphones in the most recent YouGov Smartphone Survey, took first place in 5 out of 10 categories in the most recent YouGov 3G Tablet Survey, and took top spot for 6 out of the 7 data categories in the most recent YouGov iPhone survey. Three is also came first in the most recent uSwitch Best Network awards. For more info visit www.three.co.uk/awards
For more information about Three UK, please visit www.three.co.uk or call the Three Media Office on 0845 6038333.