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3 brings next generation of mobile stores to life

18 November 2005

London - 18 November 2005-Bluewater ThreeStore opens today 3 extends own-store presence in prime locations

Three, the mobile media company, today announced the expansion of its 'ThreeStore' portfolio with a new store design that will bring third generation mobile services to life on the high-street.

Today sees the opening of the ThreeStore in Bluewater with a new store design that reflects the growing importance of media content in the sales process and is market-leading in its approach. 3's experience from its existing ThreeStores shows that customers value the experience they provide in helping them better understand the products and as a result customers utilise a wider range of 3G services.

Marc Allera, 3's Sales Director, commented: "3 has a brand that sets it apart from the competition on the high street. This innovative design concept delivers a new experience-based retail approach that is fun for the customer and makes the store a great place to work. Not only do we have a great range of handsets and the best price plans, people will want to visit a ThreeStore and have a look around just because they're so different."

Whilst encouraging customers to interact with 3's services, the unique store concept also supports the delivery of key marketing messages. The new design will bring "consistent variety" to 3's retail environment with new creative themes appearing on a regular basis. This will be supported by a "How-To" wall, a calendar of events and a "quick pay area" 3's customers will also benefit from the advice of 3's sales assistants, who are experts in video content, gaming and 3's other new and exciting media services.

3's flagship store in Bluewater joins new stores in Lakeside, Milton Keynes, Belfast, Bristol's Cribbs Causeway, Newcastle and Sunderland. Several more prime retail sites are being considered nationwide. The new stores extend 3's existing own-store portfolio, which currently consists of three original flagship stores in Oxford Street, Kensington High Street and the Birmingham Mailbox and 150 3Point concessions within Superdrug stores. The sites are being selected from the top forty retail locations in the UK and will give 3 far greater footfall and brand presence on the UK's high streets and shopping centres.

The new design was conceived by Hutchison Whampoa's International Brand Group and with support in-store from Arno Fords and Coutts Creative. 3's property team have been advised by GVA Grimley on the acquisition of the sites. About 3
3 is a mobile media company delivering the convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging.
  • Entertainment – including television, music audio and video, computer games, and media publishing.
  • Information services – including wireless web, access to the best of the internet and a range of news and other information services.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy and Sweden. 3 also holds UMTS licences in Indonesia and Norway.

For further information, please visit: or call the 3 Media Office on +44 (0)20 7350 5696.

Three facts about 3:
  • 3, a mobile media company, launched the UK's first 3G network.
  • 3 currently has over 3.2 million customers in the UK and over 10 million worldwide.
  • The 3 network offers national coverage for calls and texts, and over 86% population coverage for 3G services.

Contact information.

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020 3725 2339