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03 May 2013
We love the internet.
It’s what we’ve been about since our launch in 2003 and what makes our network different. We’ve always believed that the internet should be at the heart of our customers’ mobile experience.
We want to give more people in more places a better internet experience than any other network. After all, our network was built for this stuff and it’s our mission to keep improving it.
By having a network designed for data - and by inspiring people to explore all of the amazing things the mobile internet can offer - we aim to take away any barriers that prevent our customers embracing it.
We currently have 7.5 million customers enjoying a great mobile internet experience on our network.
We already have the UK’s fastest 3G network (called DC-HSDPA), offering a great mobile internet experience to over 80% of the UK population. To check if it’s in your area click here. We'll be adding 4G to our network from December 2013, with 50 cities covered by the end of 2014 and 98% of the population covered with 4G by the end of 2015.
HSPA+ technology covers 98% of the UK population already.
We’re proud that over 40% of the UK’s data traffic is carried by Three. We have over 13,300 sites in our network and plan to add another 5,000 by 2015.
We think everyone should enjoy the benefits of 4G, with no catches. When we start rolling out 4G later this year, customers with a 4G ready device will be able to use 4G without having to change tariff or swap SIM. If you’re a Three customer with a 4G ready device, you’ll be able to enjoy 4G as soon as it comes to your area, without paying a premium.
Around 800,000 of our 7.5 million customers already have a 4G ready device, and we’d expect this to increase to over a million by the end of 2013.
Since entering the mobile market, we have done things differently to our competitors. As a new entrant and challenger to the market we were able to drive competition which resulted in lower prices and a better deal for consumers. We were the first UK operator to offer truly unlimited data on your smartphone and are the market leader in mobile broadband.
We continue to challenge the market, in order to improve the industry for the benefit of consumers.
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